�We are delighted to further expand our relationship with WORLDHOTELS�, said David Elton, CEO Leonardo.  �The Digital Asset Management Platform will enable WORLDHOTELS to centralize global production, ownership, management and distribution of rich content for their entire portfolio.   Further, they will have synchronized distribution to the entire Leonardo network - Amadeus, Galileo, Sabre, Worldspan, Pegasus, Opodo, Yahoo!, Orbitz and Worldres, plus the channels that they support�, said Elton.

�The Internet is becoming the most influential consumer tool for making hotel and travel decisions, both corporate and leisure. It is therefore essential for all forward thinking hotel groups to display fresh and up-to-date content, while maintaining high quality and consistency�, he added.

�The central content repository which the Leonardo platform brings to WORLDHOTELS represents a key milestone in our rich content and overall technology strategy,� said Stuart Walters, CIO WORLDHOTELS.

�Shifts in online behaviour and usage mean that consumers will continue to have increasingly high expectations of up-to-date visual imagery available on hotel websites,� he added.  �Our hotels can completely self-manage their content through a user-friendly web interface and we can distribute the content to multiple sales channels from a single central point.  The solution combines the accessibility and usability strengths of the web with the control and management of a centralised architecture.�
 
About Leonardo Media

Leonardo is the world leader in travel content management, e-marketing and content distribution across the global travel chain. Its online solutions are designed to simplify the management of rich content and the automation of distribution to the GDS, travel channels and their travel partners.  For all travel partners, Leonardo services provide the largest 'one-stop' aggregated source of digital content for hotels, destinations and attractions in the travel industry. 

Leonardo works with more than 60,000 hotels, including many prominent global hotel chains such as Intercontinental Hotels and Resorts, Carlson Hospitality, WORLDHOTELS, Raffles/Swissotel, Rosewood, Jumeirah, Preferred Hotel Group, Kersner International, Small Luxury Hotels, Leading Hotels of the World, Le Meridien, Nikko, Peninsula, Starwood, Resort Quest, Luxe and Destination Hotels and Resorts. Leonardo also works with more than 80 Tourist Boards, including Singapore, Portugal, The Hague, and Antigua and Barbuda. Its major travel channel partners include Amadeus, Galileo, Sabre, Worldspan, Pegasus, WizCom, Worldres along with Lodging.com, Cheaptickets, Yahoo!, Opodo, Vista, Planetgo, Aergo, Widderoe, and NorthStar Travel Media.

For more information, visit www.Leonardo.com.

About WORLDHOTELS

WORLDHOTELS is the largest and most established Europe based global hotel group for independent hotels and regional hotel brands. The company's strong emphasis is on properties with character and distinction.
 
Under the banner �Bringing Unique Hotels and People Together�, WORLDHOTELS offers business and leisure travelers a wide choice of individualistic accommodation options in three distinct collections � Deluxe, First Class, and Comfort. WORLDHOTELS' guests also benefit from an extensive portfolio of partnerships, including frequent flyer programs from 18 of the world's leading international airlines, including Lufthansa, United Airlines and Air China.

To its member hotels, WORLDHOTELS provides a wide range of sales, marketing, distribution and related services. The company has about 500 member properties in more than 300 destinations and 70 countries worldwide. For more information, visit worldhotels.com.

Karin Mlaker
Senior Manager PR & Communication
WORLDHOTELS
Herriotstrasse 1
60528 Frankfurt/Main
Tel: +49-69-66056-251
Fax: +49-69-66056-197
E-mail: [email protected]

Megan Lawrence
Leonardo Media
Capital Tower, 91 Waterloo Road, London, SE1 8RT
DDI +44 20 7098 9835
T +44 20 7098 9828
F +44 20 7098 9836
[email protected]
www.leonardo.com