Hotel Online  Special Report


 Matt Crall, GM SpringHill Suites-Mall of Georgia, Named General Manager
of the Year for 2005 for the Marriott SpringHill Suites Brand
ATLANTA – (April 6, 2006) – At the annual General Manager’s Conference held in San Diego, Marriott recognized the best and the brightest General Managers from Marriott-brand select-service hotels across the country.  The company tapped Sivica Hospitality’s Matt Crall as the number one General Manager of the Year for 2005 for the SpringHill Suites brand.  Recognized for his leadership, excellence in hotel operations and top guest tracking scores, he earned the award for an unprecedented second year in a row.   Mr. Crall serves as General Manager of Sivica Hospitality’s SpringHill Suites-Mall of Georgia hotel.
Recognized quarterly for outstanding performance by Sivica Hospitality, Mr. Crall earned the distinction of being named the company’s Manager of the Year 2005 for the third time from among 14 general managers.  He consistently exceeded sales goals and his hotel scored well with guests and associates.
“Matt is a winner who continues to raise the bar for himself, his associates and his hotel, to go beyond expectations and attain success,” said Fred Cerrone, President of Sivica Hospitality.  “Matt develops people and he isn’t afraid to delegate.  He inspires others to strive toward excellence.” 
At the annual gathering, Marriott company officials highlighted achievements and rewarded the accomplishments of outstanding hotels and their managers.  SpringHill Suites General Managers and owners from throughout the country attended the event along with representatives from Marriott International.  Mr. Crall also earned a Diamond General Manager Award, one of four awarded for the brand.  
“I am proud to accept these honors,” said Crall. “My awards recognize the team effort that goes into everything that Sivica Hospitality is able to accomplish.”
Sivica Hospitality (SH) is an Atlanta-based full-scale hotel management, development and consulting firm. Frederick W. Cerrone, CHA, serves as President and CEO.  SH manages 15 properties: a Fairfield Inn by Marriott in Charlotte, NC; five Fairfield Inn & Suites by Marriott  hotels in Alpharetta, Buckhead, Kennesaw, Macon and Perimeter Center; two TownePlace Suites by Marriott  hotels in Alpharetta and Kennesaw; three SpringHill Suites by Marriott  hotels in Alpharetta, Buford and Kennesaw; three Hilton brand hotels:  the Hampton Inn-Hilton Head, Hilton Head, SC;  the Hampton Inn-Mall of Georgia,  and the Hampton Inn-Stone Mountain;  and  the Wingate Inn-Alpharetta. 

Frederick W. Cerrone, CHA
Sivica Hospitality 

Also See: General Manager of the Year for SpringHill Suites Nationwide Awarded to Matt Crall, General Manager of Sivica Hospitality's SpringHill Suites Hotel at the Mall of Georgia / March 2005
Fourteen Marriott International General Managers Receive GM of the Year Awards / March 2005

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