Hotel Online  Special Report

 HSMAI Competition Reveals the Best of Travel and Hospitality’s
Advertising, Public Relations and Web Marketing
NEW YORK, NY (Jan. 31, 2006) – Marketing excellence in travel and hospitality was on display when the 49th Annual Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards for Advertising, Public Relations and Web Marketing were handed out in New York City last evening at a gala black-tie event, hosted by TV host, writer and comedian, Ross Shafer. 

More than 800 travel and hospitality industry marketing leaders, advertising and public relations executives and media attended the 16th annual awards gala dinner to learn who received the sought-after 14 Platinum Awards as well as the coveted Best of Show designations for advertising, public relations and web marketing.  The Adrian Awards Gallery displayed all the Gold-winning entries; Silver and Bronze recipients were also recognized. 

In what is the largest travel-related competition of its kind in the world, which began 49 years ago, the winners were chosen by a prestigious panel of judges from more than 1,200 entries received from 35 countries.

HSMAI also paid tribute to two individuals who have made lasting impressions on the industry, with the Albert E. Koehl Award for excellence in advertising presented to Barry S. Sternlicht, chairman and chief executive officer of Starwood Capital Group, and the Winthrop W. Grice Award for outstanding public relations bestowed on Peggy R. Bendel, senior vice president of travel marketing for Development Counsellors Internatonal. 

The evening included the DEPARTURES Magazine Luxury Marketing Achievement Award, which was presented to Little Palm Island Resort & Spa and their agency Foote Cone & Belding Seattle, and TravelCLICK named Joie de Vivre Hospitality E-Marketer of the Year and Charlotte St. Martin, president and chief executive officer of Charlotte St. Martin and Associates was given the TravelCLICK E-Marketer of the Year – Industry Achievement Award. 

HSMAI also paid tribute to the “25 Top Sales and Marketing Minds in Hospitality and Travel for 2005,” and the HSMAI Foundation announced student scholarships sponsored by American Express.

“This annual awards competition and evening of recognition is a way of showing the entire industry the year’s best-of-the-best – creative, innovative and cutting-edge marketing campaigns and the great talent behind them,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.

In each of the three categories, one entry is judged “Best of Show,” recognizing the most outstanding entry in that individual competition. 

The 2005 Best of Show recipients were: 

Advertising Best of Show
Las Vegas Convention & Visitors Authority – R&R Partners (agency)

Adrian Public Relations Best of Show
The Algonquin Hotel – Quinn & Co. (agency)

Web Marketing Best of Show
Royal Caribbean Cruise Line – Arnold/IQ Interactive (agencies)

Platinum Awards recognized the most outstanding entry from each category of the travel industry and were judged the best-of-the-best from all the Gold winning entries in their respective categories.  Fourteen winners were presented via a multi-media video presentation, and were welcomed on stage to accept their awards. Case studies on the Best of Show and Platinum Award winners are also featured in a special section of the winter issue of the HSMAI Marketing Review.

2005 Advertising Platinum Award Winners

The Bahamas Ministry of Tourism
Holiday Inn Hotels & Resorts
Las Vegas Convention & Visitors Authority
Massachusetts Port Authority 
South African Tourism
South Seas Island Resort
Walt Disney Parks & Resorts


Fallon Worldwide
R&R Partners
Myriad Travel Marketing
Leo Burnett

2005 Public Relations Platinum Award Winners

The Algonquin Hotel 
Little Dix Bay, a Rosewood Resort
NYC & Company
Radisson Seven Seas Cruises
Turkish Culture and Tourism Office


Quinn & Co.
Nike Communications
M Booth & Associates
Silver Associates Inc.
Spring, O'Brien & Co.
Lou Hammond & Associates

2005 Web Marketing Platinum Award Winners

Royal Caribbean International


Arnold/IQ Interactive

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at 15 annual events.  Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members worldwide, with 36 chapters in the Americas region.
Hospitality Sales & Marketing Association International, 
8201 Greensboro Drive, Suite 300, McLean, VA 22102
phone (703) 610-9024
Also See: HSMAI Annual Adrian Awards Honors Standout Campaigns in Advertising, Public Relations and Web Marketing / January 2005
HSMAI Competition Reveals the Best of Travel and Hospitality’s Advertising, Public Relations and Web Marketing / Jan 2003
HSMAI Competition Reveals the Best of Travel and Hospitality’s Advertising, Public Relations and Web Marketing / Jan 2002
HSMAI Competition Reveals the Best of Travel and Hospitality’s Advertising, Public Relations and Internet Marketing / Jan 2001

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