NEW YORK, NY (Feb. 1, 2002) � At its 12th annual awards dinner held
Tuesday night, which was attended by 750 industry and marketing executives,
the Hospitality Sales & Marketing Association International (HSMAI)
recognized a year of marketing excellence by honoring the winners of
the 2001 Adrian Advertising, Golden Bell Public Relations, and Golden Click
(Web) International Travel Awards Competition.
In what is the largest travel-related competition of its kind in the
world, which first began 45 years ago, more than 1,500 entries were received
from 46 countries. Winners consisted of �Best of Show� in each of
the three
categories, as well as Platinum for most outstanding, and Gold, Silver
Merit and Bronze Merit recipients.
This year�s event, emceed by the host of Hollywood Squares and America�s
Funniest Home Videos, Tom Bergeron, was held at the Marriott Marquis in
New York and attended by a who�s who of the hospitality, travel and
tourism industry.
HSMAI also paid tribute to two individuals who have made lasting impressions
on the industry, with the Albert E. Koehl Lifetime Achievement Award presented
to Horst. H. Schulze, the hotel visionary who was the driving force
behind the Ritz-Carlton Hotel Company, and the Winthrop W. Grice Lifetime
Achievement Award bestowed on Eric Friedheim, editor emeritus, Travel Agent
Magazine.
And, for the first time an E-Commerce Marketer of the Year Award, sponsored
by TravelCLICK, was awarded and presented to the Peninsula New York Hotel.
�This annual awards competition and evening of recognition is a way
of showing the entire industry the year�s best of the best � creative,
innovative and cutting-edge marketing campaigns and the talent behind them,�
said
Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.
In each of the three categories, one entry is judged �Best of Show,�
recognizing the most outstanding entry in that individual competition.
The 2001 winners were -
H. Victor Grohmann Award/Adrian Advertising Best of Show:
-
Wyndham Hotels & Resorts; Kirshenbaum Bond &
Partners (agency)
Edward L. Bernays Award/Public Relations Best of Show:
-
Fairmont Hotels & Resorts
Golden Click Best of Show:
-
Venetian Resort-Hotel-Casino; Interactive Sites (agency)
Platinum Awards recognized the most outstanding entry from each category
of the travel industry and were judged the best-of-the-best from all the
gold winning entries in their respective categories.
Winners were presented via a multi-media video presentation, and were
welcomed on stage to accept their awards.
Platinum Awards
2001 Adrian Advertising Platinum Award Winners
|
Category
|
Company
|
Agency
|
Hotel |
Wyndham Hotels & Resorts |
Kirshenbaum Bond & Partners |
Hotel |
The Benjamin Manhattan |
Marketing Ensemble |
Hotel |
Embassy Suites Hotel, NYC |
TBWA/Chiat/Day NY |
Airline |
Virgin Atlantic Airways |
CMB Communications |
Cruise Line |
Holland America |
DDB Seattle |
CVB |
Greater Phoenix CVB |
E.B. Lane Marketing
Communications |
Attraction |
The Baltimore Zoo |
The Campbell Group |
Attraction |
The Virginia Zoo |
The Meridian Group |
Travel Agency/Tour Operator |
Insight Vacations |
Myriad Travel Marketing |
2001 Golden Bell Public Relations Platinum Award Winners
|
Hotel |
Sheraton Cairo Hotel, Casino |
--- |
Airline |
EL AL Israel Airlines |
Quinn & Company |
Airline |
Southwest Airlines |
--- |
Cruise |
Royal Caribbean International |
Weber Shandwick Worldwide |
CVB |
The Islands Of The Bahamas, Ministry of Tourism |
Irma S. Mann, Strategic Marketing |
Travel Service/Credit Card |
Visa International Latin & Caribbean Region |
M. Silver Associates |
Attraction |
Pope John Paul II Cultural Center |
Weber Shandwick Worldwide |
Travel Agency/Tour Operator |
Site 59 |
Pamela Johnston, Inc. |
Travel Agency/Tour Operator |
Virtuoso |
--- |
Reservations/Representation |
Pegasus Solutions, Inc. |
--- |
Food & Beverage/Restaurant/ Catering |
Bobby Van�s Steakhouse |
Hisaoka Public Relations |
2001 Golden Bell Public Relations Platinum Award Winners
|
Hotel |
Venetian Resort-Hotel-Casino |
Interactive Sites |
CVB |
Lee Island Coast CVB |
BVK & Miles Media Group |
Cruise |
Radisson Seven Seas Cruises |
Ravenna Design/Lyon Consulting |
Reservations/Representation |
Orbitz |
--- |
HSMAI is the leading organization of sales and marketing professionals
representing all segments of the hospitality industry. With a strong
focus on education, HSMAI has become the industry leader in identifying
and
communicating trends in the hospitality industry while operating as
a leading voice for both hospitality and sales and marketing management
disciplines. Founded in 1927, HSMAI is an individual membership organization
comprised
of over 5,000 members from 35 countries and 60 chapters worldwide. |