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 HSMAI Competition Reveals the Best of Travel
and Hospitality�s Advertising, Public Relations
and Web Marketing 
-
NEW YORK, NY (Feb. 1, 2002) � At its 12th annual awards dinner held Tuesday night, which was attended by 750 industry and marketing executives, the Hospitality Sales & Marketing Association International (HSMAI)
recognized a year of marketing excellence by honoring the winners of the 2001 Adrian Advertising, Golden Bell Public Relations, and Golden Click (Web) International Travel Awards Competition. 

In what is the largest travel-related competition of its kind in the world, which first began 45 years ago, more than 1,500 entries were received from 46 countries.  Winners consisted of �Best of Show� in each of the three
categories, as well as Platinum for most outstanding, and Gold, Silver Merit and Bronze Merit recipients. 

This year�s event, emceed by the host of Hollywood Squares and America�s Funniest Home Videos, Tom Bergeron, was held at the Marriott Marquis in New York and attended by a who�s who of the hospitality, travel and
tourism industry. 

HSMAI also paid tribute to two individuals who have made lasting impressions on the industry, with the Albert E. Koehl Lifetime Achievement Award presented to Horst. H. Schulze, the hotel visionary who was the driving force
behind the Ritz-Carlton Hotel Company, and the Winthrop W. Grice Lifetime Achievement Award bestowed on Eric Friedheim, editor emeritus, Travel Agent Magazine. 

And, for the first time an E-Commerce Marketer of the Year Award, sponsored by TravelCLICK, was awarded and presented to the Peninsula New York Hotel. 

�This annual awards competition and evening of recognition is a way of showing the entire industry the year�s best of the best � creative, innovative and cutting-edge marketing campaigns and the talent behind them,� said
Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. 
        
In each of the three categories, one entry is judged �Best of Show,� recognizing the most outstanding entry in that individual competition.  

The 2001 winners were - 

H. Victor Grohmann Award/Adrian Advertising Best of Show: 

  • Wyndham Hotels & Resorts; Kirshenbaum Bond & Partners (agency) 
Edward L. Bernays Award/Public Relations Best of Show: 
  • Fairmont Hotels & Resorts 
Golden Click Best of Show: 
  • Venetian Resort-Hotel-Casino; Interactive Sites (agency) 
Platinum Awards recognized the most outstanding entry from each category of the travel industry and were judged the best-of-the-best from all the gold winning entries in their respective categories. 

Winners were presented via a multi-media video presentation, and were welcomed on stage to accept their awards. 

Platinum Awards

2001 Adrian Advertising Platinum Award Winners
Category
Company
Agency
Hotel Wyndham Hotels & Resorts  Kirshenbaum Bond & Partners 
Hotel The Benjamin    Manhattan  Marketing Ensemble 
Hotel Embassy Suites Hotel, NYC  TBWA/Chiat/Day NY 
Airline Virgin Atlantic Airways  CMB Communications 
Cruise Line Holland America  DDB Seattle 
CVB Greater Phoenix CVB  E.B. Lane Marketing 
Communications 
Attraction The Baltimore Zoo  The Campbell Group 
Attraction The Virginia Zoo  The Meridian Group
Travel Agency/Tour Operator  Insight Vacations  Myriad Travel Marketing 
2001 Golden Bell Public Relations Platinum Award Winners
Hotel Sheraton Cairo Hotel, Casino  --- 
Airline EL AL Israel Airlines  Quinn & Company 
Airline Southwest Airlines  --- 
Cruise Royal Caribbean International  Weber Shandwick Worldwide
CVB The Islands Of The Bahamas, Ministry of Tourism  Irma S. Mann, Strategic Marketing 
Travel Service/Credit Card  Visa International Latin & Caribbean Region  M. Silver Associates 
Attraction Pope John Paul II Cultural Center  Weber Shandwick Worldwide
Travel Agency/Tour Operator  Site 59  Pamela Johnston, Inc. 
Travel Agency/Tour Operator  Virtuoso     --- 
Reservations/Representation  Pegasus Solutions, Inc.  --- 
Food & Beverage/Restaurant/ Catering Bobby Van�s Steakhouse  Hisaoka Public Relations 
2001 Golden Bell Public Relations Platinum Award Winners 
Hotel Venetian Resort-Hotel-Casino  Interactive Sites 
CVB Lee Island Coast CVB  BVK & Miles Media Group 
Cruise Radisson Seven Seas Cruises  Ravenna Design/Lyon Consulting 
Reservations/Representation  Orbitz  ---

HSMAI is the leading organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry leader in identifying and
communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines.  Founded in 1927, HSMAI is an individual membership organization comprised
of over 5,000 members from 35 countries and 60 chapters worldwide. 

###

Contact
Hospitality Sales & Marketing
Association International
1300 L Street, NW, Suite 1020
Washington, DC 20005
(202) 789-0089
www.hsmai.org

Also See HSMAI Competition Reveals the Best of Travel and Hospitality�s Advertising, Public Relations and Internet Marketing / Jan 2001


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