Hotel Online  Special Report


 Choice Hotels Promotes Alexandra Jaritz-Kendrick
to Vice President, Development Operations
SILVER SPRING, Md. (January 23, 2006) Choice Hotels International, Inc. (NYSE: CHH) today announced the promotion of Alexandra Jaritz-Kendrick to vice president, development operations. Jaritz-Kendrick previously held the position of senior director, brand strategy. 
In her new role, Jaritz-Kendrick will be responsible for identifying, developing and implementing key strategic and operational initiatives designed to drive incremental unit growth and optimize operating efficiencies. She will oversee all aspects of development operations including development marketing, market and feasibility analyses, and identifying and implementing industry best practices in the areas of business intelligence, technology support, sales tools/training and daily operating processes. In addition, Jaritz-Kendrick will be working closely with the vice presidents of development to help develop and implement development strategies.
"Moving Alexandra to the franchise growth and performance team was a strategic move for Choice Hotels," said David Pepper, senior vice president, franchise growth and performance. "By adding Alexandra, with her brand strategy background, to my team, we will be able to further build brand equity through strategic growth and additional focus on property level performance."
Jaritz-Kendrick joined Choice in 2001 and has held positions in the areas of strategy, brand management and operational effectiveness. Prior to joining Choice, Jaritz-Kendrick worked as a Consultant at Ernst & Young's Hospitality Services Group in New York. She holds an MBA from Duke University and a Bachelor of Science from Cornell University's School of Hotel Administration.

Jaritz-Kendrick's promotion is part of Choice Hotels' efforts to leverage talent in order to drive increased growth, profitability and loyalty within its franchise system.

About Choice Hotels International
Choice Hotels International is one of the world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in more than 40 countries under the Cambria Suites, Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brand names. 


Robin Ferrier
Tel: (301) 592-6719

Also See: The Summit Group Building the First Cambria Suites in Boise, Idaho; New All-Suites Brand Designed by Choice Hotels Has 8 Executed Deals / October 2005
Choice Hotels Acquires Suburban Franchise Systems, Inc. for Approximately $10.5 million; Suburban Extended Stay Hotels Becomes the Tenth Brand in the Choice Hotels System / September 2005

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