New All-Suites Brand Designed by Choice Hotels Has 8 Executed Deals
Silver Spring, MD (October 26, 2005) – In the nine months since Choice Hotels International, Inc. (NYSE:CHH) announced its entrance into the select-service upscale market with the launch of Cambria Suites, the company has doubled its development goal and established its place as a trendsetter not only in the select-service upscale segment, but also in hotel design that meets the needs of today's business travelers.
Today, Choice Hotels breaks ground on the first Cambria Suites in Boise, Idaho. But the event is more of a celebration of the company's commitment to the select-service upscale market and the confidence that hotel developers have shown for Choice's new brand.
The event comes on the heels of Choice Hotels’ key hire in William Edmundson, a 20-year veteran of the lodging industry, with experience in brand management, operations, marketing, sales, service, quality and franchise relations for the Embassy Suites, Holiday Inns, Homewood Suites and most recently, Hampton Inns brands.
“We are especially pleased that the Sioux Falls, SD based developer for this project is The Summit Group,” said William Edmundson, vice president of brand management for Cambria Suites.
For over a decade, The Summit Group has focused on developing, managing and owning upscale lodging properties nationwide. The company’s unique approach to management has resulted in properties focused on sales and operating efficiencies, making The Summit Group one of the most efficient in the industry at delivering bottom-line results.
Edmundson added, “With a well-experienced management team and a well-earned reputation as a first class hotel developer and operator, The Summit Group is exactly the type of developer we are looking for in our brand.”
“The Cambria Suites project is an excellent opportunity for Summit to build upon our 15-year partnership with Choice Hotels,” said Chris Bills, Chief Operating Officer of The Summit Group. “We are extremely pleased to be part of this project and are very excited to be the first developer to break ground with Choice on its all-suites concept.”
Since the brand was launched, 8 deals have been executed with an additional 14 agreements in the pipeline. In addition, Badger Midwest Holdings, a development company based out of Jefferson, WI with more than 20 hotels in their portfolio including Comfort Inn, Comfort Suites, Sleep Inn, and Quality brands, has signed a letter of commitment to develop 10 Cambria Suites over a 3-year period.
“When Choice launched this brand in January of this year, we knew that an upscale, select service all-suites hotel would be a hit with both developers and consumers,” said David Goldberg, Choice Hotels’ senior vice president of brand strategy. “By investing the time and energy into researching what today’s travelers truly value in a hotel stay, we were able to come up with a design that meets the needs of both business and leisure travelers as well as maximize ROI potential for our developers. ”
The Boise property is typical of the sites across the country where
travelers will find other Cambria Suites hotels – near airports and in
locations that serve both business and leisure demand. Each hotel will
typically offer 100 to 150 units – each 25 percent larger than industry
standard -- with a stylish, contemporary design. All rooms will be
suites, each with separate living/work room and bedroom areas. In-room
amenities will include luxury bedding and linens; refrigerator and microwave;
movable, ergonomic desk; high speed wireless Internet access; flat panel
TV and premium cable channels with Pay-Per-View options. Upgraded
suites will also be available.
Each hotel will also include an integrated, expanded fitness club, an indoor pool and more than 1,000 square feet of meeting space. Additional business services include onsite faxing, copying and printing as well as multiple lobby power/Internet ports and high-speed wireless Internet access.
Cambria Suites’ exterior design will be distinguished by rich, detailed use of brick, stone and stainless steel accents, with a dramatic, glass-walled signature tower containing the two-story lobby.
The ground breaking ceremony will be held today from 4:00-5:30 pm at 2970 West Elder Street, Boise, Idaho.
About Choice Hotels International
About The Summit Group, Inc.
The Summit Group
|Also See:||Consumer Preferences and Travel Trends Prompts Choice to Create New Brand - Cambria Suites; Cost Per Key Estimated at $63,000, Excluding Land and Soft Costs / January 2005|
|Choice Hotels Executes Four Contracts for its New All-Suites Brand, Cambria Suites / May 2005|