Hotel Online  Special Report
Blue Square Studios Names
Eric Chapman VP of Sales
Scottsdale AZ (October 3, 2005) -- Blue Square Studios (, award-winning provider of Web-based solutions for the hospitality industry has hired Internet distribution expert Eric Chapman as Vice President of Sales.  He is responsible for all sales management and business development strategy for the company.

Mr. Chapman brings sixteen years of experience to his position at Blue Square Studios. Most recently he was Director of Sales for Datalex PLC, a leader in Internet distribution platforms for airlines, hotels, train systems and other travel industry companies. Prior to that he was Vice President for, one of the leading providers of sports entertainment and travel content, event information and related services. While there, Mr. Chapman maintained triple-digit, quarter-to-quarter growth in activity and revenue for the travel segment of that site. 

Mr. Chapman began his career with Worldspan, the travel industry information technology provider with operations in 35 countries. As Sales Manager -- National Accounts between 1989 and 1997, Mr. Chapman led the startup of a new department serving the specific needs of the Company's largest accounts and made the department Worldspan's most profitable within its first year. He is a graduate of the University of Nebraska.

“Eric Chapman brings Blue Square Studios a skill set that will help take us to the next level in our growth,” said Shane Ettestad, Blue Square Studios President & CEO, who made the announcement. “His knowledge of the major travel industry players and core understanding of the rules of e-commerce engagement dovetail with our hospitality industry expertise and Hosptiality Toolkit product. We welcome him to the team.” 

For more about Blue Square Studios, visit, email or call  602.795.5946. 

About Blue Square Studios: 
Blue Square Studios ( is a leading provider of Web-based business solutions for the hospitality industry. By combining its Hospitality Toolkit with their award-winning designs, Blue Square Studios delivers revenue-generating Web sites and extranets for clients of all sizes.  Blue Square Studios clients include Hostmark Hospitality Group, Hilton Hotels Corporation, Enchantment Resort and Woodfin Suite Hotels.


Stephanie Seacord 
Leading Edge 
135 Piscassic Road (Box 960) 
Newfields NH 03856 
T: 603-772-1835 
F: 603-772-7066

Also See: Portola Plaza Hotel Experiences Rapid ROI with Blue Square Studios' Hospitality Toolkit and e-Marketing Services / June 2005
Blue Square Studios Partners with Specialized Providers to Enrich Hospitality Toolkit with Destination Content, Spa Booking Engine and On-line F&B Service / June 2005
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Hospitality eBusiness Strategies and Blue Square Studios Roll Out Internet Marketing Investment Survey for Hoteliers; Strategy to Develop ROI Benchmarks for Competitive Internet Marketing Investments / October 2004
Blue Square Studios Implements Custom Technology Solutions for Hilton Hotels' Food & Beverage Operations / June 2004
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Blue Square Studios Hotel Site Toolkit Selected as Core Internet Technology for LAuberge de Sedona / Sept 2003

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