|Scottsdale AZ (May 20, 2005) -- Blue Square Studios, a
leading provider of Web-based business solutions for the hospitality industry,
will unveil the latest, 2.2, version of its popular e-commerce product
at HITEC in Los Angeles this June. The company's signature product, formerly
known as “Hotel Site Toolkit” was re-branded “Hospitality Toolkit” with
the upgrade and will be featured in their booth, #1227 at the show.
The new name reflects the interest shown by restaurant, spa and club
owners as well as the independent and group hotel companies that have adopted
Blue Square Studios' technology. Hospitality Toolkit continues to enable
clients to increase online bookings, reduce operating costs and manage
Internet marketing campaigns to yield maximum profit and productivity.
Hospitality Toolkit features and enhancements include:
Content Management functionality that gives even the novice website editor
the ability to quickly and easily update text, images, and other special
promotional, product and package details to take advantage of market opportunities
and need periods. The 2.2 version of Hospitality Toolkit includes
updates to all applications, plus “smart” integration with the Hospitality
eMarketing/ROI tools that allow for easily creating, editing and delivering
targeted email campaigns. Clients can choose to manage email campaigns
themselves or have Blue Square Studios manage them. Advanced tracking and
ROI reporting tools allow marketing executives to track results, test formats
and offers and determine ROI in real-time from marketing sources including
email, search engine optimization, pay per click and even offline ad campaigns.
Channel Management functionality that automates the transfer, in real time,
of inventory, rates and restrictions directly from the property PMS (or
CRS) to any or all of its Distribution Channels.
Reservations. Allows unlimited reservations processing for one flat, monthly
fee rather than per transaction. Hospitality Toolkit encourages the growth
of bookings (and bottomline results) instead of handicapping production
with fees that increase as reservations do.
“By combining the functionality of the Hospitality Toolkit with award-winning
designs, Blue Square Studios has created a reputation in the industry for
delivering revenue-generating Web sites and extranets for clients of all
sizes,” said Shane Ettestad, President & CEO of Blue Square Studios,
in announcing the company's HITEC plans. ”We know from experience
that hospitality clients rely heavily on their technical vendors as partners;
but it is always gratifying when our clients tell us how much they value
Blue Square Studios and the fact that our tools are extremely easy to use
and free them to manage their business and get results, easily and amazingly
Hospitality Toolkit Platform. The 2.2 version boasts significant improvements
to its system-wide media library. The media library now features a “smart”
flash-based cropping and automated rescaling tool – which automatically
detects media type, size and location when choosing new media. The platform
also includes built-in security and workflow approval processes so the
web-updating responsibility can be assigned (and controlled by) a specific
individual or group.
Blue Square Studio clients range from small hotel chains/management
groups to large hotel corporations (Hilton, Hostmark Hospitality Group
and Woodfin Suite Hotels), and from destination properties and boutique
hotels (Sedona Resorts' Enchantment and Mii amo, The Amalfi Hotel in Chicago
and the Inn at Dos Brisas) to restaurant groups and stand-alone properties,
such as the Portola Plaza Hotel.
For more information visit www.bluesqstudios.com,
or call 602.795.5946.
Blue Square Studios:
Blue Square Studios (www.bluesqstudios.com)
is a leading provider of Web-based business solutions for the hospitality
industry. By combining its Hospitality Toolkit with their award-winning
designs, Blue Square Studios delivers revenue-generating Web sites and
extranets for clients of all sizes. Blue Square Studios clients include
Hostmark Hospitality Group, Hilton Hotels Corporation, Enchantment Resort
and Woodfin Suite Hotels.