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Developer Paul Freeman Planning 150 room St. Regis Hotel in
Atlanta's Buckhead Area, Will Include 50 St. Regis Residences
ATLANTA - Nov. 16, 2005 -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced plans to build a new St. Regis property in Atlanta. Owned by SR Hotel Development, LLLP and managed by Starwood's ultra-luxe St. Regis brand, the 26-story, 150-room hotel is expected to be Atlanta's most luxurious hotel. Scheduled to open in the first half of 2008, The St. Regis will also feature 50 magnificent wholly-owned St. Regis Residences, destined to be the finest dwellings in the area. Many of Atlanta's most prominent residents have already reserved more than half of the exclusive residences.

St. Regis Hotel, Atlanta will be located in the heart of Buckhead at One Hundred West Paces Ferry Road. Recently named by Robb Report as one of the country's top ten affluent communities, Buckhead is regarded as one of the country's most prestigious enclaves. The St. Regis Hotel, Atlanta will be located in the upscale Buckhead Plaza mixed-use development, providing a true urban atmosphere where hotel guests and residents will be within walking distance to fine restaurants, shopping, galleries and offices.

Renowned for its signature butler service, exquisite design, anticipatory service and indulgent spas, St. Regis is among the world's most revered luxury hotel brands with 11 award-winning hotels in some of the world's most desirable locations. St. Regis is also making a significant move into the residential real estate market with exclusive St. Regis Residences in New York, San Francisco, Aspen, Deer Valley, Fort Lauderdale, Anguilla and Singapore, which are all under development.

"As we thoughtfully grow our brand and seek out the world's best addresses, we were immediately attracted to Buckhead," said Kerry D. Hatch, president of St. Regis Hotels & Resorts. "We will build an exquisite property that will be embraced not only by the world's most sophisticated travelers, but also by the local community, many of whom have experienced the St. Regis in New York and other locations around the globe."

Among its extraordinary amenity offering, St. Regis Hotel, Atlanta will feature a signature St. Regis restaurant, St. Regis Butler service, a spacious Remede Spa, a stunning outdoor courtyard with dramatic water features, an outdoor fireplace and swimming pool. Reputed for working with the finest architects and designers in their field, St. Regis will unveil a landmark building designed by architectural firm Rabun Hogan Ota Rasche and award-winning interior design firm Hirsch Bedner.

The perfect setting for a wedding or other grand occasion, the hotel will boast a magnificent 9,200 square foot ballroom, unmatched in the region. Designed with the input of some of Atlanta's leading event planners, the beautifully-appointed, dramatically-lit ballroom is destined to host Atlanta's leading social events. The ballroom facility will feature a generous pre-function space as well as an outdoor terrace. In addition, a separate entertainment terrace located above the pool will be ideal for tented outdoor events.

"Both the hotel and the residences are designed specifically for the discriminating consumer who desires all of the luxuries and services the prestigious St. Regis brand offers," stated Paul Freeman, the managing development partner of Atlanta-based SR Hotel Development. "This centerpiece for leisure activities will make you feel you are in an 'in-town resort.' In addition, the opportunity for homeowners to live above and share the luxurious facilities and services St. Regis offers is unprecedented in Atlanta," Freeman concluded.

Freeman, a native Atlantan, is best known for being one of the Emerald Coast of Florida's finest luxury developers, and is thrilled to partner with St. Regis and "bring home" the quality, beauty and innovations that make his resorts so coveted.

Exclusive amenities for the St. Regis Residences include high-speed private elevators that will deliver owners directly into their personal entrance foyer. Further underscoring the exclusive nature of the project, some of Atlanta's most talented designers have created unique residential floor plans and interior design schemes exclusively for the St. Regis Residences. And, all are located in corners atop the hotel where spectacular views will be enjoyed from private outdoor living rooms, complete with a fireplace and built-in gas grill, a Freeman signature item.

Among the other luxury amenities that will place the St. Regis Residences at the pinnacle of Atlanta's prestige addresses are service by the famed St. Regis Butlers and concierge, private health spa and fitness center, fine-dining, valet parking, and the entire panoply of five-star services provided by the St. Regis Hotel.

St. Regis Hotels & Resorts includes the most celebrated properties in the world. Founded by John Jacob Astor with landmark St. Regis Hotel, New York over a century ago, the company will unveil highly anticipated St. Regis properties in Bora Bora, French Polynesia (2006) Fort Lauderdale (2006), Anguilla (2007), Mexico City (2007), Singapore (2007), Bal Harbour, FL (2008) and Deer Valley, UT (2008) that will further enhance the brand's legacy. 

This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. 


St. Regis Hotels & Resorts
Meg Byrne, 212-339-6734
SR Hotel Development, LLLP
Terri Thornton, 404-932-4347

Also See: Solis Hotel and Resorts Property in Alpharetta, Georgia Will be Named The Stanbury; The 144 room Hotel Will be Positioned as a Six star Hotel / July 2005
A Four-week Fractional Membership at St. Regis Residence Club Aspen Sells for More than $1 million, New Benchmark for the Industry / February 2005

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