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The 209 room Holiday Inn Brentwood - Bel Air Receiving Multi-million dollar
Renovation; Joie de Vivre Hospitality Will Manage The Iconic
Property as the Hotel Angeleno
Joie de Vivre Hospitality's First Foray into Southern California Market

    LOS ANGELES, Nov. 1, 2005 - Marking its first strategic move into the Southern California market, San Francisco-based Joie de Vivre Hospitality today announced the development of Hotel Angeleno, Los Angeles' newest boutique property, set to open in February 2006.

Hotel Angeleno is located at the well-known intersection of Interstate 405 and Sunset Boulevard, in Brentwood, Calif.  Joie de Vivre will manage the property under the direction of Los Angeles-based GH Capital, LLC.  Hotel Angeleno's complete multi-million dollar renovation will feature 209 guestrooms, including three one-bedroom suites, four unique meeting spaces, a heated outdoor pool and lounge area, and a full fitness center.  The property's iconic circular design will be updated with a new, casual yet luxurious interior and a modern, understated exterior finish courtesy of Jo Fusion, Inc.  Hotel Angeleno will also host West, a new 17th floor penthouse restaurant and lounge with breathtaking panoramic views of Santa Monica and Los Angeles.  West will be operated by the renowned CB5 Restaurant Group, which has worked with W Hotel, Starwood and Fairmont properties across the country.

Hotel Angeleno
(formerly Holiday Inn Brentwood - Bel Air)
170 N. Church Lane, Los Angeles, California
"Hotel Angeleno will be the ideal Westside hotspot, blending the classic luxury of Brentwood and Bel Air with LA's modern, fun-loving energy," said Chip Conley, founder of Joie de Vivre Hospitality.  "Joie de Vivre prides itself on developing sophisticated yet comfortable properties and we are excited to be re-igniting such a historic venue for Los Angeles' visitors and residents alike."

As the Bay area's most prolific hotel operator (2005 projected sales are $120 million), the Joie de Vivre portfolio encompasses 37 hospitality
businesses in the San Francisco Bay Area, including 28 boutique hotels.  These properties represent a total of over 2,800 rooms and include eight distinctive restaurants and bars.  The company also owns and operates San Francisco's largest day spa, the Kabuki Springs & Spa.

"We have been searching for the ideal operator to execute our vision for the development of the Hotel Angeleno," said Greg Perlman, Principal of GH Capital.  "With Joie de Vivre's incomparable flair for the boutique hotel industry and GH Capital's real estate experience, we are confident that Hotel Angeleno will offer an experience like no other in Los Angeles."

Hotel Angeleno is located at the base of the prestigious Santa Monica Mountains, bordering Brentwood and Bel Air.  The property will be the closest hotel to the world-famous Getty Center Museum and will offer guests access to Beverly Hills, UCLA, Santa Monica and a variety of southern California attractions.

Hotel Angeleno will be closed during renovations from November 1, 2005 to February 2006.  For more information, please visit

About Joie de Vivre Hospitality
Based in San Francisco, Joie de Vivre Hospitality ( is a creative collection of lifestyle businesses.  Each property celebrates the San Francisco Bay area through a unique visual style, uncompromising design principles, one-of-a-kind amenities and personalized service. "Our goal," notes Joie de Vivre founder and CEO Chip Conley, "is to create landmark destinations full of soul and personality."


Joie de Vivre Hospitality
Web Site:

Also See: Former Holiday Inn in Downtown Orlando Undergoing $25 million Conversion to a Luxury Condo-hotel to be Called The Lexington / September 2005
The California Mid-Year Lodging Report / Ernst & Young / September 2005

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