Hotel Online  Special Report

Lisa Giaimo Named Vice President of
Sales and Marketing for CSM Lodging
Will oversee revenue management, marketing and sales functions
across CSM Lodging’s nationwide portfolio

MINNEAPOLIS – May 17, 2005 – CSM Corporation, a diversified real estate development and acquisition company, announces today that Lisa Giaimo has been promoted to vice president of sales and marketing for CSM Lodging. Previously, Giaimo was regional director of sales and marketing. 

In her new role, Giaimo will lead and direct revenue management, marketing and sales functions and supervise regional directors of sales and marketing for CSM Lodging’s west, central and east divisions. 

“Lisa has had a direct impact on the growth of CSM Lodging and is an integral part of our team,” said Robin Kirk, president of CSM Lodging. “Her experience and creativity in marketing and sales will serve as part of our newly restructured and strengthened management team. This team will initiate and support our strategic and ambitious growth plans to acquire hotels with the right brands and hold onto them for the long term.”

Giaimo has 15 years of experience in the hospitality industry, starting her career as senior manager of nine hotels in Illinois with Motels of America. She then served as general manager with Drury Inns in St. Louis, Mo. for four years before joining Choice Hotels International, where she served in various positions including franchise service director and director of field sales and marketing for the Midwest. Prior to joining CSM Lodging, Giaimo was a consultant working with hotels in all aspects of pre-opening sales and marketing activities. She has a masters degree in management from Fontbonne University in St. Louis, Mo. and a B.A. in communications from Illinois Wesleyan University in Bloomington, Il. 

About CSM Lodging
CSM Lodging, a division of CSM Corporation, owns and operates 37 hotels nationwide under the Marriott, Hilton and Carlson brands. CSM Lodging has been recognized as Marriott's "Developer of the Year" for their contribution to the tremendous growth and increase in market presence of limited service Marriott hotels. For more information visit

CSM Corporation engages in the acquisition, development, leasing, management, and ownership of quality real estate assets. Founded in 1976 and headquartered in Minneapolis, Minn, CSM’s extensive portfolio includes retail, industrial, multi-family residential, and hotel properties across the continental United States. For more information visit


CSM Corporation
500 Washington Avenue South, Suite 3000
Minneapolis, MN 55415

Also See: Steve Schlundt Named Regional Vice President Central Region for CSM Lodging / April 2005
Alan Hatfield Appointed by CSM Lodging as Regional Vice President of Hotel Operations - Western Region / February 2005

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