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The Resort Hotel Proposal Seeking Most Financial Incentives Wins
 Support of Hollywood, Florida Commissioners; Marriott's Ocean
 Village Resort Seeking $12 million in Redevelopment Money
By Robert Nolin, South Florida Sun-Sentinel
Knight Ridder/Tribune Business News

Mar. 17. 2005 - HOLLYWOOD -- The smallest of three proposed resort hotels, yet the one seeking the most financial incentives, was ranked first by the City Commission early this morning for the right to be built on city-owned property along Hollywood's beach.

City commissioners voted to choose Marriott's Ocean Village Resort & Spa over two larger projects proposed for 6 acres on the beach between Johnson and Michigan streets. In the 4-2 vote, Commissioners Peter Bober and Beame Furr dissented.

Mayor Mara Giulianti, who wanted to delay the question, left the dais in anger rather than cast her vote.

City Manager Cameron Benson and City Attorney Dan Abbott now have 90 days to negotiate what kind of financial incentives and adjustments to give the developer before bringing the matter back to the commission for final approval.

Ocean Village was seeking $12 million in redevelopment money and a waiver of $750,000 in permit fees.

The $58 million Ocean Village complex would be built by Ocean Properties. It would rise 14 stories and have 427,499 square feet of space, 264 rooms, 18,411 square feet of retail space and 1,234 parking spaces.

If successful, the city would give Ocean Properties a 99-year lease.

The midnight decision came after nine hours of consideration in which the commission heard developer presentations, consultant reports, public input and detailed discussions of the projects that would transform Hollywood's beach.

The second-ranked proposal, with a total coast of $200 million, was Hollywood Place by the Cordish Company, which built the Seminole Hard Rock Hotel & Casino. Hollywood Place would have 1 million square feet of space, stand 20 stories tall and have 300 motel rooms. The project would also include 176 condo-hotel units on adjacent property the developer owns to the south.

The proposal includes 208,091 square feet of retail space and 2,504 parking spaces.

The largest proposal, the Atlantica by the Colonial Development Group, came in third place. It would cost $245 million, rise 22 stories and contain 2 million square feet of space and 572 condo-hotel units.

Retail space would total 65,456 square feet, and office space would total 8,000 square feet. Atlantica would have 2,400 parking spaces. Of those, 1100 would belong to the city.

All three proposals offered entertainment and restaurants, pools, courtyards, pedestrian malls and public spaces.

Hollywood Place developers said they would seek reimbursement for any public improvements, such as roads or sewers, it made.

Atlantica was seeking no incentive beyond a police substation.


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