Hotel Online  Special Report

Italian Hotel Chain Starhotels Makes Strategic Decision
On How to Manage Online Distribution Channels

Milan, Italy October, 11, 2004 — having used RateTiger Shopper by eRevMax for the last 2 years, Starhotels S.p.A. Italy has also chosen RTAllocator to manage its distribution channels. “Working with RateTiger has been very beneficial to our hotels. We have been able to stay ahead of the competition with our pricing strategies which has had a direct effect on our bottom line” said Elisabetta Fabri, VP and General Manager.

RT Shopper allows you to constantly monitor your competitions prices on the different 3rd party websites as well as on GDS, CRS driven websites. With the RTAllocator you quickly update your rates and availability over the online distributors through one easy to use interface. “The time our Revenue Managers used to spend on gathering and processing competitive pricing data is now being spent on analysis and choosing a carefully thought out pricing strategies. We have seen a lot of improvements in our results over the last 2 years as a result of having Up-To-Date market information at our fingertips whenever needed. ” Said Giorgio Comizzoli, Corporate Revenue Manager for Starhotels.

“We are very pleased that Starhotels has also chosen our RT Allocator to manage their online portfolio. They have really taken the lead in the Italian market when it comes to online distribution. I am sure they now will be able to further impact their bottom line results.” said Andrew Morsi, CEO & co-founder. 

About eRevMax: 

eRevMax, founded in 2001 and currently operating in 40 countries and 186 cities worldwide. With its philosophy “Save Time Make Money”, it creates state of the art technologies to replace labor intensive and time consuming processes in the hotel and travel industry. RateTiger, one of the most popular online distribution management tools supports over 23 chains and 890 hotels. For more information, visit our website:

About Starhotels S.p.A.:

Starhotels, 19 four-star hotels in Italy & a deluxe in New York City, located in the heart of the most beautiful Italian Cities, where you can experience the renowned Italian’s hospitality. With its 3,300 rooms, the company became the second largest Italian hotel chain. All the hotels are the result of attention to design and the accommodations, geared toward both those who travel for business and those who travel for pleasure. They are rich in amenities in order to ensure comfort and efficiency. And to respond to market needs, Starhotels makes large investments in remodeling and perfecting its establishments, thereby guaranteeing a range of services, which satisfy the ever-growing needs, and desires of its clientele. For more information, visit our website:



Patrick Landman
VP of Business Development
eRevMax Technologies

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Also See: Park Plaza Hotel Europe Makes Strategic Decision on Managing e-commerce Distribution, Using RateTiger / September 2004

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