Asia’s Hard Rock Hotels Join Utell by Pegasus Portfolio
for Global Marketing, Distribution and
Representation Services
SINGAPORE and DALLAS (4 October 2004) - Hard Rock Hotels Bali and Pattaya, managed by Singapore-based hospitality management company HPL Hotels & Resorts, signed a two-year representation services agreement with Pegasus Solutions, Inc. (Nasdaq: PEGS).   By joining the Utell by Pegasustm portfolio, the two properties will receive global marketing and representation services on global distribution systems (GDS) and Internet channels from Pegasus.   Dallas-based Pegasus is a leading worldwide provider of hotel reservations-related services and technology.

Through its Utell by Pegasus service, Pegasus provides a package of reservation services to the Hard Rock Hotels in Bali and Pattaya.   With Pegasus’ electronic distribution system, rooms at the Hard Rock Hotels can be booked via the four major GDSs - Amadeus, Galileo, Sabre and Worldspan.  Travel agents, which use the GDSs to get immediate access to hotel information, including rates and availability, use the well-known UI code to book the Hard Rock Hotels and other Utell by Pegasus member properties. 

Pegasus leverages its status as a preferred hotel supplier to more than 150 leading global travel agencies to increase the visibility of the Hard Rock Hotels to agency staff.   In addition, Pegasus will also drive hotel bookings via their connections with majority of the world’s leading online travel sites, enhancing Hard Rock Hotels’ Internet presence as more travellers make hotel reservations online.

“Two years ago, we appointed Utell by Pegasus to represent some of the hotels and resorts that we manage.  Their proven ability to increase the exposure of our properties to a global audience, as well as Pegasus’ flexible and innovative approach, were instrumental in our decision to extend their services to our other managed hotels.  The company’s proactive relationships with travel agents, combined with outstanding GDS and Web connections, will help reinforce our brand positioning and presence in the global market,” said Edmund Nicholas, Vice President - Marketing of HPL Hotels & Resorts.

Added Mr Nicholas, “With Utell by Pegasus’ commitment to provide constant enhancements to its member services and proactive account management team, we are confident that Pegasus will continue to provide incremental business to our hotels.”

Pegasus provides member hotels with international representation in 41 countries through a global network of reservation offices and call centres, any of which can now take telephone reservations on behalf of Hard Rock Hotels.  For daily inventory management, Hard Rock Hotels now have access to Pegasus’ central reservation system.  The Pegasus sales force will also promote the Hard Rock Hotels to corporate and leisure travel agencies at industry trade shows and events. 

The 418-musically themed room Hard Rock Hotel Bali, which opened in 1998, is the first Hard Rock Hotel in Asia.  Located in the heart of Bali’s famed surf beach, entertainment and shopping district, Kuta, the hotel covers a prime three-hectare site, featuring the largest swimming pool on the island, six cutting edge food and beverage outlets, a spa and two merchandise stores.  It was the first themed hotel in Asia and the property is a tribute to rock ‘n’ roll and the embodiment of music from the 50s to the new millennium, with memorabilia on the walls and in the rooms. 

Following the success of Hard Rock Hotel Bali, Hard Rock Hotel Pattaya opened in 2001.  Located within a two-hour drive east of Bangkok, just 91 miles away, Hard Rock Hotel Pattaya is a beachfront hotel facing the Gulf of Thailand.  Along the same theme and concept of the first hotel, Hard Rock Hotel Pattaya features 320 musically themed rooms and suites and a 2,000 square metre pool with its own man made sand beach.  For more information about the Hard Rock Hotels, visit www.hardrockhotels.net.

Travel agents can go to www.UtellAgent.com to learn more about these Hard Rock Hotels, as well as reserve rooms for clients.   Photos of properties, details about local attractions, and other pertinent information can be accessed via the company’s Web site.  All rooms booked via www.UtellAgent.com are fully commissionable. 

The Hard Rock Hotels will be under the core Superior category in the Utell by Pegasus Selections program.  Introduced in the summer of 2001, Selections makes it easier for agents to direct clients to appropriate properties.  The program segments hotels into well-defined categories that both novice and veteran agents can quickly use to find the perfect Utell by Pegasus member hotel. 

About HPL Hotels & Resorts

Headquartered in Singapore, HPL Hotels & Resorts is a hospitality management company, operated and wholly owned by Singapore main-board listed, Hotel Properties Limited (HPL).  Associated with some of the most prominent brands, HPL operates luxury resorts, business hotels, theme hotels and hotel apartments worldwide, offering distinct experiences ranging from lifestyle hotels to adventure and eco-tourism. 

Today, HPL Hotels & Resorts manages the activities of 10 hotels and resorts in Asia-Pacific and the Indian Ocean, with more than 2,900 rooms.  These include, Concorde Hotel Singapore, Concorde Hotel Kuala Lumpur, Concorde Hotel Shah Alam, Concorde Inn Kuala Lumpur International Airport, Concorde Hotel Gold Coast - Australia, Hard Rock Hotels in Bali - Indonesia and Pattaya - Thailand, Casa del Mar in Langkawi - Malaysia, The Lakehouse in Cameron Highlands - Malaysia and Rihiveli Beach Resort - Maldives.  For more information, visit www.hplhotels.com.

About Pegasus Solutions, Inc.

Dallas-based Pegasus Solutions, Inc. (Nasdaq: PEGS) is a leading global provider of hotel reservations-related services and technology.  Founded in 1989, Pegasus’ customers include a majority of the world’s travel agencies and more than 50,000 hotel properties around the globe.  Pegasus’ services include central reservation systems, electronic distribution services, commission processing and payment services, property management systems, and marketing representation services.  The company’s representation services, including Utell by Pegasus and Unirez by Pegasus, are used by more than 7,500 member hotels in 140 countries, making Pegasus the hotel industry’s largest third-party marketing and reservations provider.  Pegasus has 17 offices in 12 countries, including regional hubs in London, Scottsdale and Singapore.  For more information, please visit www.pegs.com.


Michael Brophy
Public Relations Manager
Pegasus Solutions, Inc.
Phone:  214-234-4400

Campbell Centre I
8350 North Central Expressway
Suite 1900
Dallas, Texas 75206

Also See: Pegasus Solutions Expands Relationship with La Quinta via Commission Processing Services for Baymont Inns & Suites / September 2004
Pegasus Solutions Processing Travel Agent Commissions Worldwide for Hilton International / August 2004
Pegasus Solutions Speeds RFP Process for Utell by Pegasus Member Hotels Via Deployment of New Lanyon Technology / July 2004
Pegasus Solutions Providing Global Internet Distribution Services for Accor Hotels / June 2004
Pegasus Announces New Customers for PegsTour™ Service and New Agreements from Its Hotel Company Customers / June 2004
Pegasus Announces Plans for Newest Version of its NetBooker™ Booking Engine for Hotel and Travel Portal Web Sites / June 2004
Pegasus Solutions Providing Electronic Distribution Services to Seminole Hard Rock Hotel & Casino Properties in Florida; Automated Connectivity Delivers Real-time Reservations Via GDSs and the Internet / May 2004

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