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 The 217-room Adam's Mark Clearwater Beach Will Reopen in 2005
 as the Radisson Hotel Clearwater Beach; Currently Closed
 Because of Hurricane Damage

By Aaron Sharockman, St. Petersburg Times, Fla.
Knight Ridder/Tribune Business News

Nov. 11, 2004 - CLEARWATER BEACH, Fla. -- The 217-room Adam's Mark will reopen next year as a Radisson resort, officials with the hotel chain have confirmed.

The new Radisson Hotel Clearwater Beach will open in June or July 2005, said Joan Cronson, a spokeswoman with the resort company. The 13-story hotel has been closed since Oct. 3 because of hurricane-related damage.

The hotel also will undergo a significant renovation, Cronson said this week.

"They won't put the Radisson name on it until they reopen," she said.

The Radisson Web site, already lists the S Gulfview Boulevard property as the Radisson Hotel Clearwater Beach. But receptionists answering calls from the hotel's local phone number Wednesday still referred to the hotel as an Adam's Mark. And on the Adam's Mark Web site, the property was still listed as Adam's Mark, though prospective guests cannot book a room there.

Late last year, a Boston hotel company and a real estate investment fund affiliated with Morgan Stanley bought the property for $20.1-million. Pyramid Advisory Group said at the time that it planned to remodel the three-star property and change its affiliation.

In August, Pyramid announced the Clearwater Beach resort would undergo $6-million in renovations and be rebranded as a Radisson. The renovations were to include the addition of a new restaurant.

In October, the Adam's Mark was shuttered by hotel administrators because of damage from the summer's hurricanes. Spokesman Jerry Daly said it would be too difficult to recondition the 1970s-era hotel and keep it open for guests at the same time.

Daly also said at the time that the resort planned to remain an Adam's Mark when it reopened.

Daly said this week the ownership group has signed a contract with Radisson to operate the hotel. He said the two sides were still working on details, including the scope of the renovations.

Radisson has been without a presence on Clearwater Beach since the Radisson Suites on Sand Key closed earlier this year and reopened as the Marriott Suites Clearwater Beach.

The worldwide hotel chain has 435 hotels in 61 countries, including Radissons on U.S. 19 north of Gulf-to-Bay Boulevard and on Roosevelt Boulevard in the Gateway area of St. Petersburg.

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