Hotel Online  Special Report



Choice Hotels' Minot Reservations Call Center Produced
$74.5 million in Revenue in 2003; Sales Representative
Christa Bjordahl the Top Revenue Producer

MINOT, N.D. (April 2, 2004)  -- At the 7th Annual Million Dollar Club Celebration recently held at Minotís new 126-unit Sleep Inn, Inn & Suites, Chuck Ledsinger, President and CEO of Choice Hotels International, and other key Choice executives honored 64 sales representatives of Minotís Million Dollar Club.

The Million Dollar Club is a recognized program for sales representatives who produce at least $1 million in revenue within a calendar year.  Sales representative Christa Bjordahl was the Million Dollar Clubís top revenue producer.  Phyllis Harmon was honored as Minotís Employee of the Year and Bryce Schroeder, a group sales specialist, was recognized as having the highest revenue within Minotís group sales department.  Bjordahl, Harmon and Schroeder all live in Minot.

In total, the 64 members of Minotís Million Dollar Club produced almost $74.5 million in revenue for calendar year 2003.

Minotís Million Dollar Club with key Choice Hotels executives
The Minot Reservations Call Center, located at 1625 20th Avenue S.E., is one of two U.S. Choice ďmegaĒ reservation centers that together receive an average of 32,000 calls per day and account for 40% of all Choice worldwide reservations.  The Minot Reservations Call Center, which celebrated its 10th anniversary in 2001, employs almost 400 associates.

The Sleep Inn, Inn & Suites located at 2400 10th St., S.W. in Minot has a 24,000 square foot water park and is attached to the 750,000 square foot Dakota Square Regional Mall.  The hotel is owned by Minot Lodging Expo, LLC.

Choice Hotels International (NYSE:CHH) is one of the worldís largest lodging franchisors marketing more than 5,000 hotels open or under development in 42 countries and territories under the Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, MainStay Suites and Rodeway Inn brand names. 


Choice Hotels International
Dorothy Dee
Corporate Communications
(301) 592-6197

Also See: Choice Hotels International Consolidating Five Reservation Call Center Locations into Three / Feb 2001
Interstate Hotels, Candlewood Suites, Regal Hotels, Canadian North Airlines Shift Call Center Responsibility to VIP: Interstate To Pass Along 8% to 10% Savings to Properties; Regal Hotels up 26% / May 2003
Cendant Outsources to AT&T to Help Transform 32 Call Centers in the United States; Expects to Leverage Emerging Technologies to Enhance Customer Contact Experience / Nov 2000
Travelocity Outsourcing Thousands of Jobs to India; Customer Service Calls and Back-office Fulfillment to be Handled by WNS North America, Inc, a Business Process Outsourcing (BPO) Company with 3000 Employees in India / February 2004

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