Silver Spring, MD (January 30, 2001) - Following its announced reorganization of U.S. operations, Choice Hotels International (NYSE:CHH) has appointed company veterans to key leadership positions under the new structure. The newly-appointed executives, all of whom report to Steven Schultz, executive vice president, domestic hotels, are as follows:

Paul Sterbini, vice president, franchise sales. In his new role,
Sterbini will oversee the company�s nationwide franchise sales
effort. He had previously held a number of senior franchise sales
positions within the company.

Michael Barnard, vice president, development & capital investments. In this newly-created position, Barnard is responsible for projects in which Choice may take an active role as developer, owner or lending facilitator. He had been vice president, west market area.

As part of the reorganization, the company reduced the number of its regional marketing area offices from five to three. Heading the new offices are:

Bill Weatherford, senior vice president, south market area.  Weatherford had been senior vice president, southeast market area. His responsibilities now focus solely on franchise services and operations throughout the southern U.S.

Brendan Ebbs, senior vice president, north market area. Ebbs had been senior vice president, northeast market area, and his new responsibilities are also exclusive to franchise services and operations, throughout the northern U.S.

Brent Russell, vice president, west market area. Russell expands his former south central market area responsibilities to include all western states, focusing solely on franchise services and operations.

�Our new structure has created new opportunities for these talented executives,� said Schultz. �I�m looking forward to working with this new team in both building our system and providing a superior level of services to our franchisees.�