Hotel Online  Special Report

SynXis and hubX Announce Merger
of Companies and Technology
Two industry leaders join forces to strengthen their competitive offering
with the best of breed reservation systems

McLean, VA, and Boston, MA – January 07, 2004 - SynXis, a leading provider of reservation management and distribution systems for the hospitality industry, and hubX, a leader in technology solutions for the hospitality industry, announced a merger today that will create a dominant force in the reservation technology industry while providing huge benefits for customers of both companies.  The deal officially closed on January 6th and will be accretive immediately.  The new entity will retain the SynXis name and will continue to serve its customers from multiple locations including:  McLean, VA, Boston, Denver, and The Netherlands.

Headquartered in McLean, VA, SynXis was founded in 1996 to develop applications that utilized the Internet.  After identifying a need for hoteliers to simplify management of their multiplying distribution channels, SynXis engineers worked closely with industry experts to develop a low-cost, highly functional, Web-based and scalable hotel central reservation system (CRS).   The result was the SynXis Reservation Management System, which was the first true Internet-native CRS and made “channel management” (the ability to manage rates, availability and descriptions separately for each distribution channel) an industry standard.  SynXis is now the reservation technology for over 4,600 hotels worldwide.

“HubX is the kind of partner we have been looking for,” said Jim Kelly, President and CEO of SynXis.  “We were very impressed with how quickly they became a player in the industry and we are looking forward to combining the best of both technologies and increasing our competitive advantage.  Both companies’ customers will benefit from the combined technology and resources that will continue to keep us ahead of the curve.”

“We knew it was important for us to find the right company to partner with,” said Mike Murray, Chief Information Officer and Vice President of Product and Technology for the newly merged companies and former president and CEO of hubX.  “The combination of SynXis and hubX presents tremendous opportunities in the way of growth for our newly merged companies and for our customers in the way of the best technology in the industry.”

Located in Boston, MA, hubX started in 1998 as an IT consulting company.  After completing a project that involved integrating disparate hotel systems, Murray, also the company’s founder, recognized a unique need and opportunity to expand on the central information “information hub” concept.  The ability to quickly create system interfaces became hubX’s core technology offering and is what continues to differentiate them in the central reservation industry.  HubX has over 1,000 customers and has a license agreement with Cendant for an additional 6,500 hotels to use its technology.

About SynXis Corporation

SynXis® Corporation's Internet-native ASP solution delivers full electronic distribution and reservations management capabilities to the worldwide hospitality industry.  The SynXis Reservation Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, over 1200 popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites.  It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center.  All of these reservations can connect directly with the PMS.  SynXis does not require major upfront investment and hotels can realize substantial cost savings with SynXis' simple transaction-based pricing model.  SynXis is the technology source for more than 4,600 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, VIP International, Interstate Hotels & Resorts, Colonial Williamsburg, and Jumeirah Hotels.  

SynXis' corporate headquarters is in McLean, VA, with offices in Denver and Amsterdam. For more information on SynXis and its products, please call 703-448-2530, e-mail, or visit our Web site at

About HubX

HubX ( is a leading hospitality provider of innovative Reservation, Integration, Web, and Marketing Services. From its highly customizable suite of booking engines and web site services to PMS integration and channel management capabilities, hubX is the only vendor with the range of products and depth of services to enable hospitality organizations to position and promote all their products and services on the web and other on-line channels. HubX’s growing client list includes Mandarin Oriental Hotels, Rosewood Hotels and Resorts, Historic Hotels of America, Leading Hotels of the World, InnPoints Worldwide, Cendant Hotel Group, Tarsadia Hotels, Joie de Vivre Hospitality, and distinctive, independent properties such as The Cloister at Sea Island, The Boston Harbor Hotel, and the Hotel DuPont. 

HubX is headquartered in Newton, MA. For more information on hubX and its products, please call 617-454-6900, e-mail, or visit our Web site at



Carol C. Levitt
Director, Customer Services
SynXis Corporation
7926 Jones Branch Drive, Ste. 1000
McLean, VA  22102
Direct Phone:  703-448-2530
Fax:  703-448-2570

Also See SynXis® and IDeaS Announce a New Way to Optimize Revenue Across All Distribution Channels / November 2003
Affinia Hotel Group to Increase Revenue Through SynXis' IDS Connectivity / October 2003
The Venetian Resort-Hotel-Casino Extends its Partnership with SynXis for an Unprecedented Five Years / September 2003
SynXis Strengthens Global Presence with the Addition of More than 900 Hotels in Europe and Asia / September 2003
Hotel Bookings On the Rise? Synxis Generates One Billion Dollars in Revenue for Their Hotels in the First Half of 2003 / July 2003
The SynXis Web-Native Call Center Solution, Voice Agent®, Gains Popularity Around the World / July 2003
New England Innkeepers Association Selects the Synxis Booking Engine / June 2003
Industry Veteran Kathy Kettle to Lead the Synxis® Sales Team / May 2003
Continued Growth at Synxis® Fuels Personnel Changes / April 2003
Destination Hotels & Resorts Hits Record GDS Transactions After Switching to Synxis / February 2003
SynXis Names Starwood Veteran as COO and Vice President of Marketing and Sales / January 2003
SynXis® Appoints Two Industry Veterans to Board of Directors; John Russell and Larry Hough / November 2002
SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002
The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002 
SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002 
SynXis Corporation Promotes Three Company Officers in Preparation for Further International and Domestic Growth / March 2002
Reservations Grow at McIntosh Inns with Synxis Book-A-Rez and GDS Connectivity / March 2002
SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001 

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.