Hotel Online  Special Report

JRK Hosptiality Group Adds Two New York Properties
to the SynXis Reservation Management System

McLean, VA – February 10, 2004 - SynXis, a provider of reservation management and distribution systems for the hospitality industry, announced today that JRK Hospitality Group will be adding their two new acquisitions, The Roger Williams Hotel and The Franklin Hotel, both in New York City, to the SynXis Reservation Management System for Global Distribution System (GDS) connectivity, Internet distribution and web site booking engine.

JRK, a West Coast based owner of luxury and boutique hotels, commercial and residential real estate nationwide, has two California properties (Hotel Oceana Santa Monica and Hotel Oceana Santa Barbara) already using the SynXis system to process all of their electronic reservations for the past year.  Their previous provider charged based on a percentage of revenue and they found they were not satisfied with the value they were getting. 

“With the growing popularity of the boutique hotel concept and the importance of the New York City market, The Roger Williams and Franklin hotels represent very exciting opportunities for us,” said Seth Horowitz, Vice President and General Manager for Hotel Oceana, Santa Monica.  “When we made the acquisitions, moving the hotels to the proven SynXis technology was an easy decision.”

The SynXis reservation system will allow all four properties to make real-time rate and availability changes for the properties from any location with Internet access. This direct control allows the hotels to quickly react to market changes.  SynXis’s online booking engine, Book-A-Rez®, allows the properties to offer special promotions to a targeted group and easily track the effectiveness of marketing campaigns.

“The two Oceana properties have really taken full advantage of what our system has to offer in order to help increase revenues” said Phil Saims, Managing Director for SynXis. “Being awarded these two very important contracts tells us that JRK believes in our products and services and is committed to a true partnership where everyone benefits.”

The Roger Williams is a stylish, 187 room hotel located in the fashionable Murray Hill area of midtown.  It is a short walk to The Empire State Building, Madison Square Garden, and The Pierpont Morgan Library.  The Franklin is a beautiful boutique hotel located in the exclusive Upper East Side of Manhattan.  It is close walk to Museum mile, Central Park, and fine dining, shopping and entertainment.

About SynXis Corporation

SynXis® Corporation's Internet-native ASP solution delivers full electronic distribution and reservations management capabilities to the worldwide hospitality industry.  The SynXis Reservation Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, over 1200 popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites.  It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center.  All of these reservations can connect directly with the PMS.  SynXis does not require major upfront investment and hotels can realize substantial cost savings with SynXis' simple transaction-based pricing model.  SynXis is the technology source for more than 5,600 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, VIP International, Interstate Hotels & Resorts, Colonial Williamsburg, and Jumeirah Hotels. 

SynXis' corporate headquarters is in McLean, VA, with offices in Boston, Denver and Amsterdam. For more information on SynXis and its products, please call 703-448-2530, e-mail, or visit our Web site at



Carol C. Levitt
Director, Customer Services
SynXis Corporation
7926 Jones Branch Drive, Ste. 1000
McLean, VA  22102
Direct Phone:  703-448-2530
Fax:  703-448-2570

Also See SynXis and hubX Announce Merger of Companies and Technology / January 2004
SynXis® and IDeaS Announce a New Way to Optimize Revenue Across All Distribution Channels / November 2003
Affinia Hotel Group to Increase Revenue Through SynXis' IDS Connectivity / October 2003
The Venetian Resort-Hotel-Casino Extends its Partnership with SynXis for an Unprecedented Five Years / September 2003
SynXis Strengthens Global Presence with the Addition of More than 900 Hotels in Europe and Asia / September 2003
Hotel Bookings On the Rise? Synxis Generates One Billion Dollars in Revenue for Their Hotels in the First Half of 2003 / July 2003
The SynXis Web-Native Call Center Solution, Voice Agent®, Gains Popularity Around the World / July 2003
New England Innkeepers Association Selects the Synxis Booking Engine / June 2003
Industry Veteran Kathy Kettle to Lead the Synxis® Sales Team / May 2003
Continued Growth at Synxis® Fuels Personnel Changes / April 2003
Destination Hotels & Resorts Hits Record GDS Transactions After Switching to Synxis / February 2003
SynXis Names Starwood Veteran as COO and Vice President of Marketing and Sales / January 2003
SynXis® Appoints Two Industry Veterans to Board of Directors; John Russell and Larry Hough / November 2002
SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002
The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002 
SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002 
SynXis Corporation Promotes Three Company Officers in Preparation for Further International and Domestic Growth / March 2002
Reservations Grow at McIntosh Inns with Synxis Book-A-Rez and GDS Connectivity / March 2002
SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001 

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