Hotel Online  Special Report

Affinia Hotel Group to Increase Revenue
Through SynXis' IDS Connectivity

MCLEAN, VA, October 15, 2003 - Affinia Hospitality (formerly Manhattan East Suite Hotels), a leading hotel management company in New York City has partnered with SynXis, a top provider of reservation technology, to connect to the most popular Internet sites via the SynXis IDS (Internet Distribution Systems) Channel.   With a rebound expected in both business and leisure travel, Affinia is using SynXis’ services to position their properties in the marketplace while increasing revenue and reducing costs.
Affinia Hospitality comprises the largest number of suites in New York City, and is experiencing extraordinary success in a very competitive arena. Their properties, which include the Beekman Tower, Plaza Fifty and The Benjamin, have particularly strong appeal among corporate travelers and families due to central locations and spacious accommodations. 

“In addition to our properties, a major asset is our advanced technology, which is further enhanced by our centralization.  We were looking for an affordable solution which would quickly increase exposure for our properties, while allowing us to maintain our high level of data integrity,”

Beekman Tower Hotel
Three Mitchell Place
(49th St. & 1st Ave.)
New York, NY
said Scott Nowakowski, Director of Information Technology.  “The SynXis IDS channel easily interfaces to our property management system which enables us to use our existing programs to better serve our guests” 

“Affinia Hospitality has long been known in the industry as a technology leader,” said Bernard Ellis, Senior Vice President of Product Strategy at SynXis.  “We are pleased that they chose SynXis to further strengthen their position in the marketplace.  We look forward to providing Affinia Hospitality the best solutions to maintain their substantial business advantage.”

About SynXis Corporation
SynXis® Corporation's Internet-native ASP solution delivers full electronic distribution and reservations management capabilities to the worldwide hospitality industry.  The SynXis Reservation Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, over 1200 popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites.  It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center.  All of these reservations can connect directly with the PMS.  SynXis does not require major upfront investment and hotels can realize substantial cost savings with SynXis' simple transaction-based pricing model.  SynXis is the technology source for more than 4,600 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, VIP International, Interstate Hotels & Resorts, Colonial Williamsburg, and Jumeirah Hotels. 

SynXis' corporate headquarters is in McLean, VA, with offices in Denver and Amsterdam. For more information on SynXis and its products, please call 703-448-2530, e-mail, or visit our Web site at

About Affinia
With nine hotels, more than 2,000 rooms, and 1,000 employees, Affinia Hospitality, a distinctive collection of luxury and business suite hotels, is New York’s largest all-suite hotel company. Providing spacious accommodations, gracious service and uncommon value, Affinia Hospitality’s portfolio includes the Affinia Dumont, Beekman Tower Hotel, Eastgate Tower, Lyden Gardens, Plaza Fifty, Shelburne Murray Hill, Southgate Tower, Surrey Hotel and The Benjamin. Additional information or reservations for any Affinia hotel may be obtained by calling a travel consultant or 1-866-AFFINIA. Take a virtual tour at



Carol C. Levitt
Director, Customer Services
SynXis Corporation
7926 Jones Branch Drive, Ste. 1000
McLean, VA  22102
Direct Phone:  703-448-2530
Fax:  703-448-2570

Also See The Venetian Resort-Hotel-Casino Extends its Partnership with SynXis for an Unprecedented Five Years / September 2003
SynXis Strengthens Global Presence with the Addition of More than 900 Hotels in Europe and Asia / September 2003
Hotel Bookings On the Rise? Synxis Generates One Billion Dollars in Revenue for Their Hotels in the First Half of 2003 / July 2003
The SynXis Web-Native Call Center Solution, Voice Agent®, Gains Popularity Around the World / July 2003
New England Innkeepers Association Selects the Synxis Booking Engine / June 2003
Industry Veteran Kathy Kettle to Lead the Synxis® Sales Team / May 2003
Continued Growth at Synxis® Fuels Personnel Changes / April 2003
Destination Hotels & Resorts Hits Record GDS Transactions After Switching to Synxis / February 2003
SynXis Names Starwood Veteran as COO and Vice President of Marketing and Sales / January 2003
SynXis® Appoints Two Industry Veterans to Board of Directors; John Russell and Larry Hough / November 2002
SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002
The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002 
SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002 
SynXis Corporation Promotes Three Company Officers in Preparation for Further International and Domestic Growth / March 2002
Reservations Grow at McIntosh Inns with Synxis Book-A-Rez and GDS Connectivity / March 2002
SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001 

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