Hotel Online  Special Report



Barbara Piagari Named Director of Sales & Marketing
for the Estanica La Jolla, Opening in June 2004
Shelly Seaton and Christopher Suarez Head Sales Efforts

LA JOLLA, Calif., (November 5, 2003) ­ Estancia La Jolla Hotel & Spa announces their new sales and marketing management team.  Barbara Piagari joins Estanica La Jolla as Director of Sales & Marketing with Shelly Seaton and Christopher Suarez hired as National Sales Managers for the new property.

Barbara Piagari joins Estancia La Jolla Hotel & Spa touting nearly two decades of resort management experience.  Prior to Estancia, Piagari was Director of Sales & Marketing at the prestigious Biltmore in Los Angeles, CA.  From 1998 ­ 2002, she was with RockResorts, serving as General Manager of Hotel La Jolla at the Shores in La Jolla, CA.  Piagari also held Director of Sales & Marketing positions at The Warwick, Westchase Hilton & Towers, and the Hotel Sofitel, all located in Houston, TX.

Shelly Seaton spent the past 4 1/2 years at Fess Parker¹s Double Tree Resort in Santa Barbara, CA where she gained valuable experience as Sales Manager and Assistant Director of Marketing.  Seaton was also Sales Manager for Embassy Suites in Baton Rouge, LA from 1996-1999.  Seaton earned a BA in Mass Communications from Louisiana State University.

Christopher Suarez joins Estancia La Jolla after two years as Sales Manager at the Hyatt Regency La Jolla.  He also held the position of Sales Manager with Hyatt Regency Los Angeles from 2000-2001.  Suarez received a BS in Hotel & Restaurant Management from Northern Arizona University in 1998.

Estancia La Jolla Hotel & Spa will offer 210 luxurious rooms and a host of amenities including a state-of-the-art Learning Retreat with 25,000 square feet of conference space, indoor and outdoor pre-function areas, high-tech business center, chic-casual dining, full-service spa, fitness center, outdoor pool, and whirlpools.  

Formerly the historic Black Family Horse Farm, Estancia La Jolla is located across the street from UCSD¹s Eleanor Roosevelt College and adjacent to the renowned Salk Institute.  The property¹s premier location provides convenient access to world-class golf as well as La Jolla¹s beautiful beaches and picturesque downtown shopping areas.

Estancia La Jolla Hotel & Spa is one of 26 independent, upscale and luxury hotels, resorts and golf clubs in the United States managed by Destination Hotels & Resorts (DH&R), a privately held company located in Englewood, Colorado.  Destination Hotels & Resorts and Lowe Enterprises, a national real estate investment, management and development firm, were selected by UCSD to develop and manage the Estancia La Jolla Hotel & Spa.


Barbara Piagari
Director of Sales & Marketing
Estancia La Jolla Hotel & Spa
(858) 550-1000 
Also See: University of California San Diego and Destination Hotels & Resorts Developing the Former Black Family Horse Farm into a Conference and Corporate Meeting Destination / Aug 2003

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