TravelCLICK Reports Recovery for Hotel Bookings on Internet and GDS since Onset of Iraq War -
Company Issues Tips to Hotels: "Don't Stay Quiet"
CHICAGO (April 9, 2003) - TravelCLICK, the leading provider of solutions that maximize net revenue for hotels, reported today that hotel bookings on the Internet have fully recovered since the onset of the Iraq war. In addition, travel agent inquiries for hotel availability made through the GDS are trending upward. The company also issued a series of tips to help hotels increase their occupancy and rate performance going forward.
"Transactions and site visits for both the GDS and Internet dropped in the third week of March," said Bruce W. Mainzer, senior vice president of marketing for TravelCLICK. "We are keeping a constant watch and are now seeing healthy improvement for the first week of April. Consumer online site visits and hotel bookings on the Internet are now slightly above pre-war volumes in early March."
Based on a review of selected travel Web sites, TravelCLICK analyzed trends in consumer online activity throughout March and the first week of April. At the onset of the Iraq war during the third week of March, total site visits were down nine to 15 percent, and hotel booking transactions were down five to 10 percent, when compared to the first week in March.
For the first week of April, site visits to travel Internet sites actually increased two to four percent compared to early March. While total travel (Car, Hotel, and Air) transactions are down slightly, hotel booking transactions have fully recovered, and in some cases, are showing increases over the first week of March.
TravelCLICK also reviewed trends related to travel agent usage of the GDS, including inquiries regarding hotel, air and car rental availability. The third and fourth weeks of March showed that travel agent inquiries (availability calls) for hotels declined 12% to 16% on GDS systems. The first week of April has shown slight improvement, with hotel availability calls down 11% to 14% compared to the first week of March.
"Hotels are more concerned with the appropriateness of their advertising messaging and with developing smart strategies for generating business," Mainzer said.
"Hotels can't stay quiet. Generally speaking, they need to ramp up their communications ability to be able to broadcast all their changes in rates, cancellation policies and security strategies."
According to TravelCLICK hotels should review the following tips to
maximize performance during these challenging times...
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