Includes Orbitz Advertisements |
with Promotional Messages CHICAGO (September 23, 2002) - TravelCLICK, the leading provider of electronic media to the travel industry, announced today that it has entered into a long-term partnership with Orbitz, the travel Web site with the most low fares. Through this new affiliation, TravelCLICK will provide Orbitz with advertising and promotional messages from hotel properties worldwide. Under the agreement, geographically targeted advertisements from hotels are shown on Orbitz' Web pages when a consumer indicates a desire to travel to a specific market. These geo-targeted promotional messages give Orbitz' members access to customized hotel offers and special discounts at their destination city. Orbitz advertising is available to hotels through the TravelCLICK Consumer Media Network, and provides TravelCLICK's large client base a new and unprecedented marketing venue. TravelCLICK pioneered the concept of digital media for electronically promoting offers at the point-of-sale to the world's travel agents, meeting planners and online travel consumers. The company's Consumer Media Network extends the electronic marketing reach offered to hotels as travelers increasingly turn to the Internet for travel research and bookings. Launched in June of 2001, Orbitz is one of the top three travel Web sites in the world. "Our partnership with Orbitz is a win-win for consumers and advertisers alike," said Ray Cohen, president and co-CEO of TravelCLICK. "Consumers receive pertinent, trip-specific information and offers that make their travel more enjoyable and affordable. TravelCLICK will now help our 6,000-plus hotel clients reach Orbitz' millions of travelers - people who are in the act of researching or booking air travel - with their product and service messages. We're extremely pleased to provide this compelling media channel to our advertisers, worldwide." About TravelCLICK
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Kristina Paider 847/585-5238 [email protected] http://www.travelclick.net |