-
TravelCLICK Digital Media Now
Includes Orbitz Advertisements
Hotels Can Target Online Travel Customers
with Promotional Messages

CHICAGO (September 23, 2002) - TravelCLICK, the leading provider of electronic media to the travel industry, announced today that it has entered into a long-term partnership with Orbitz, the travel Web site with the most low fares. Through this new affiliation, TravelCLICK will provide Orbitz with advertising and promotional messages from hotel properties worldwide.

Under the agreement, geographically targeted advertisements from hotels are shown on Orbitz' Web pages when a consumer indicates a desire to travel to a specific market. These geo-targeted promotional messages give Orbitz' members access to customized hotel offers and special discounts at their destination city.  Orbitz advertising is available to hotels through the TravelCLICK Consumer Media Network, and provides TravelCLICK's large client base a new and unprecedented marketing venue. 

TravelCLICK pioneered the concept of digital media for electronically promoting offers at the point-of-sale to the world's travel agents, meeting planners and online travel consumers. The company's Consumer Media Network extends the electronic marketing reach offered to hotels as travelers increasingly turn to the Internet for travel research and bookings. Launched in June of 2001, Orbitz is one of the top three travel Web sites in the world.  

"Our partnership with Orbitz is a win-win for consumers and advertisers alike," said Ray Cohen, president and co-CEO of TravelCLICK. "Consumers receive pertinent, trip-specific information and offers that make their travel more enjoyable and affordable. TravelCLICK will now help our 6,000-plus hotel clients reach Orbitz' millions of travelers - people who are in the act of researching or booking air travel - with their product and service messages. We're extremely pleased to provide this compelling media channel to our advertisers, worldwide." 

About TravelCLICK 
TravelCLICK (www.travelclick.net) is the leading provider of solutions that help hotels and other travel industry suppliers improve revenue from electronic distribution channels. TravelCLICK's exclusive electronic marketing networks allow hotels and other travel related suppliers to target promotional messages to specific travel agents, consumers, and group meeting planners when they are booking travel. The company's competitive benchmarking reports provide hotels with price and booking performance information unavailable through any other source. Established in 1996 and headquartered in the Chicago area, TravelCLICK operates in more than 140 countries around the world. The company has over 6,000 clients, including national and international companies such as Accor, Air France, Avis, Best Western International, British Airways, Choice Hotels, Fairmont Hotels & Resorts, Four Seasons Hotels & Resorts, Grupo Posadas, Hilton Hotels Corporation, Hyatt Hotels & Resorts, Kempinski Hotels & Resorts, Leading Hotels of the World, Loews Hotels, Lufthansa, Marriott International, The Peninsula Group, Radisson, The Ritz-Carlton Hotel Company, SAS, The Savoy Group, Shangri-La Hotels, Sol Melia, Starwood Hotels & Resorts, Thistle Hotels, USAirways, Virgin Atlantic and Wyndham Hotels & Resorts.


 
 
Contact:
TravelCLICK, Inc.
Kristina Paider
847/585-5238
[email protected]
http://www.travelclick.net
Also See Blackstone Group Teams with TravelCLICK; Partnership Demonstrates Stronger Focus of Ownership Groups on Managing Electronic Channels / Sept 2002
TravelCLICK Announces RateVIEW - Develops Next Generation Hospitality Rate Monitoring Tool with AgentWare/ July 2002
Top 10 European Destination Markets for GDS Room Nights First Quarter 2002 / TravelCLICK / June 2002 
TravelCLICK's New Web Site Provides Free Access to Local Hotel GDS Booking Information / May 2002 
Worldwide Hotel Room Nights Booked Electronically Through the Global Distribution Systems Down 12% Versus 4th Qtr Last Year / eMonitor / Feb 2002 


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.