CHICAGO (April 21, 2003). — Soon hoteliers will get answers to key questions affecting reservation booking performance thanks to a new strategic data alliance between The Center for Hospitality Research and TravelCLICK, a firm that provides exclusive knowledge and tools to effectively benchmark hotel booking performance in the electronic marketplace. The new alliance between The Center for Hospitality Research (CHR) at Cornell University’s School of Hotel Administration and TravelCLICK is an opportunity for researchers to have access to a comprehensive database for study.
Hotel School Professor Cathy Enz, executive director of the CHR, said: “One of the Center’s objectives is to help the industry understand distribution-channel management, and access to the TravelCLICK database will enable our researchers to explore a variety of important aspects of reservation booking.” Based at the School of Hotel Administration at Cornell University, The Center for Hospitality Research conducts and sponsors research studies aimed at improving the hospitality industry’s fundamental operating knowledge. The Center’s mission is to bring together the best insights of scholarship in hospitality and industry expertise. Development of the CHR’s research efforts is augmented by an industry perspective through its Advisory Board, and its 26 corporate sponsors. All studies are posted on the CHR web site: http://www.chr.cornell.edu.
“TravelCLICK has a responsibility to provide hoteliers with tools to manage their performance in the GDS and Internet channels," said Ray Cohen, president and co-CEO of TravelCLICK. "We are pleased that Cornell’s CHR will now be utilizing our extensive electronic databases to provide new insights and help that hoteliers can use in making their hotel more successful in the electronic marketplace."
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