| LOS ANGELES - March 2003 - Kor Hotel Group has
selected GuestWare as the Customer Relationship Management solution for
four of its high-end, boutique hotels. The Los Angeles-based company already
has installed GuestWare in three of its California properties: the Avalon
Hotel and Maison 140 in Beverly Hills, and the Viceroy in Santa Monica.
It soon will install GuestWare in its Palm Springs-based Estrella hotel.
�GuestWare is the tool we need to efficiently deliver highly personalized guest service,� says John Arnett, chief operating officer and partner of Kor Hotel Group. �It enables us to quickly recognize and reward our repeat guests and build guest loyalty. That is imperative in California�s highly competitive hotel markets.� Using data from Kor�s Hotel Information Systems property management system, GuestWare�s Guest Recognition software automatically builds and maintains a database of Kor�s repeat guests. GuestWare�s unique matching process compares expected arrivals with past customers to identify each repeat visitor. It also detects duplicates and questionable matches to ensure that all repeat guests get the special attention they deserve.
�GuestWare allows us to compile a record of every guest incident and its resolution,� Arnett says. �That helps us prevent problems from reoccurring and potentially will save us thousands of dollars.� GuestWare�s Incident Tracking feature enables Kor to generate reports that detail incidents by room, group or type of incident. Graphing tools give the company the ability to see the most common problems and identify trends. Kor staff can generate graphs by �Time of Day,� �Day of Week,� �Staff,� �Room Section,� �Cost,� or �Reported by� for any date range. �We are excited about working with Kor Hotel Group,� Benjamin says. �They have built their stellar reputation by designing and restoring unique boutique properties. We look forward to helping them take their highly personalized guest service to an even higher level.� Kor Hotel Group is a privately held real estate investment, development and management company with interests primarily in hotels and multi-family real estate. Kor currently owns seven hotels, all of which are managed by Kor. The company also provides third-party management services to hotel owners. GuestWare, Customer Relationship Management software for the lodging industry, is developed, marketed, implemented and supported by Diversified Computer Corp., Seattle. GuestWare is installed in more than 700 hotels worldwide. For more information about GuestWare, go to www.guestware.com or contact Mike Benjamin at (888) 504-8378. Learn more about GuestWare at booth 1418 at this year�s HITEC, June 24-26, at the Ernest N. Morial Convention Center in New Orleans. |
