Alexandria, VA (January 7, 2003) �  PS Hospitality�, a leading hotel revenue generation firm, today announced that it�s providing Global Distribution System (GDS) and Internet Distribution (IDS) optimization services to The Venetian Resort-Hotel-Casino, the luxurious 3,036 suite resort in Las Vegas. 

The Venetian selected PS Hospitality� to implement its Driving Revenue Programs^SM, a series of integrated hotel sales and marketing programs that includes GDS Marketing and Internet Marketing services designed to increase hotel online revenues.  The program is differentiated by its proven revenue recovery processes and hands-on account management, which ensure a prompt return on investment as well as a foundation for ongoing revenue enrichment. 

"Effective and consistent GDS and alternate distribution is key to success in the Las Vegas market,� said Mike Larragueta, Director of Leisure Sales at The Venetian. "PS Hospitality understands the relationships between the GDSs and the growing list of Internet-based distribution sites. Their expertise has enabled us to leverage these relationships and establish the best possible online presence, so we can optimize bookings and drive incremental revenue through these channels." 

"The Venetian is unlike any other property on the Las Vegas strip,� said Phillip Saims, President of PS Hospitality.  �Our comprehensive and integrated approach to the GDS and IDS channels will ensure that The Venetian has the most effective presence when marketing to travel agents as well as online hotel consumers.  We look forward to implementing The Venetian�s expansion strategy into 2003.�  In June 2003, The Venetian�s will open an additional 1,013 suites overlooking a lavish Venetian garden.

PS Hospitality provides integrated sales and marketing plans designed to boost revenue through all booking channels.  They work with your hotel to create effective, short-term sales recovery plans to regain market share or develop long-term sales and marketing plans with proven tactics for all revenue areas including corporate, leisure, and transient business.

About The Venetian Resort-Hotel-Casino
The Venetian Resort-Hotel-Casino is the most luxurious resort and convention destination on the Las Vegas strip.  Re-creating the legendary city of Venice�s most enchanting landmarks, the resort offers the ultimate in guest experience with unmatched service and quality for leisure and corporate guests, including a Venetian canal and streetscape complete with gondolas and singing gondoliers.  Located in the heart of the strip, The Venetian offers high-end resort and convention services including the Canyon Ranch SpaClub, 17 fine dining restaurants, two Guggenheim museums, world-class gaming, and extensive convention and corporate services � all in one location and under one room.  For more information, visit www.venetian.com or call 1-877-883-6423. 

About PS Hospitality
Alexandria, VA-based PS Hospitality helps drive hotel revenue through a range of integrated sales, marketing, and training services for hotel operations of all sizes. Our services are custom designed for each hotel to increase revenue and market penetration while reducing operational costs.  PS Hospitality offers Sales & Marketing, Revenue Generation and Optimization, GDS Reservations and Internet Marketing, Guest Loyalty, and Training services.  We provide hotels with winning strategies and practical hands-on tools for sales, marketing, and customer service that empower operators to achieve top performance. The result is a motivated team, increased productivity and occupancy, and overall revenue maximization and profitability. . For more information on PS Hospitality, email [email protected], visit www.pshospitality.com, or call 703-229-4048.

PS Hospitality is a trademark and Driving Revenue Programs is a service mark of PS Hospitality.  All other products or marks are property of their respective owners.