Alexandria, VA (November 26, 2002) �  PS Hospitality�, a pioneering hotel revenue generation services firm, today announced that it is providing revenue generation and Internet optimization services to The Shawnee Inn and Golf Resort, a historic 110-room resort in the heart of the Pocono mountains.  PS Hospitality� is implementing its Driving Revenue Program^SM, a series of integrated hotel sales and marketing programs and processes including GDS Marketing, Internet Marketing, and Search Engine Optimization services to increase hotel Internet revenues. 

PS Hospitality� developed a customized program for the Shawnee Inn designed to increase its Internet hotel bookings by amplifying the resort�s online presence in the Global Distribution Systems (GDSs), Internet Distribution Sites (IDSs) and travel portals, and search engine placements with Google, Yahoo, AlltheWeb, MSN and AltaVista. As part of the Driving Revenue Program^SM, PS Hospitality� is working with Shawnee Inn to refine its guest target markets and develop ideal guest profiles.  All marketing recommendations are driven by that those profiles in terms of target distribution, special packages, web site marketing, and rate strategies.

"We�ve been impressed not only by PS Hospitality�s technological capabilities, but also by their commitment to training and account management,� said Jon Kirkwood, Managing Director, of The Shawnee Inn. "We are implementing the online recommendations from PS Hospitality� and have begun to experience an immediate increase in our Internet business.  PS Hospitality� is clearly the leader in hotel search engine optimization and Internet Marketing.�

"The Shawnee Inn has a unique value proposition for its guests with its fabulous Pocono�s location and year around activities,� said Phillip Saims, President of PS Hospitality�.  �The key was translating that value into the language of the Internet to drive traffic to the resort�s web site and capturing new business from Internet travel portals and online searches. We�ve put the foundation in place that can now drive ongoing incremental bookings from the web.�

PS Hospitality� provides integrated sales and marketing plans designed to boost revenue through all booking channels.  They work with hotels to create effective, short-term sales recovery plans to regain market share or develop long-term sales and marketing plans with proven tactics for all revenue areas including corporate, leisure, and transient business.

About The Shawnee Inn & Golf Resort
The Shawnee Inn & Golf Resort is a historic 110-room mountain resort offering affordable special and corporate retreats for outdoors/sports enthusiasts, romantic rustic weddings and meetings.  Located in the heart of the Pocono mountain region, the hotel offers year around sports including skiing, snowboarding, river adventures, and golf, in addition to award-winning dining.  For more information, call 1-800-742-9633, email [email protected], or visit www.ShawneeInn.com. 

About PS Hospitality�
Alexandria, VA-based PS Hospitality� drives hotel revenue through a range of integrated sales, marketing, and training services for hotel operations of all sizes. Our services are custom designed for each hotel to increase revenue and market penetration while reducing operational costs.  PS Hospitality� offers Sales & Marketing, Revenue Generation and Optimization, GDS Reservations and Internet Marketing, Guest Loyalty, and Training services.  We provide hotels with winning strategies and practical hands-on tools for sales, marketing, and customer service that empower operators to achieve top performance. The result is a motivated team, increased productivity and occupancy, and overall revenue maximization and profitability. . For more information on PS Hospitality�, email [email protected], visit www.pshospitality.com, or call 703-229-4048.

PS Hospitality is a registered trademark and Driving Revenue Programs is a service mark of PS Hospitality, Inc.