Hotel Online Special Report

Hastings Hotels Group Implement EzRMS™ Throughout
Property Portfolio, As Does The 5 Star
Royal Garden Hotel
January 29, 2003 - Hastings Hotels Group, Northern Ireland’s premier hotel chain, recently announced their decision to implement the EzRMS™ Core Module, Ez-REGION™ Regional Management and Ez-QUOTE™ Deal Quotation Modules throughout their six-strong property portfolio –becoming the first clients of EasyRMS in the Northern Irish territory.

Mr Howard Hastings, Managing Director of the group, based his decision on several key factors – including the unique ASP approach of EasyRMS and the advanced functionality that such a solution delivers to a privately owned chain. “Northern Ireland, and especially Belfast, is an extremely demanding market place, with new hotel openings adding constantly to the competitive environment” states Mr. Hastings.

“It has been a challenging experience to find a Revenue Management supplier who understands the philosophy and business practise within our territory – it is not always about advanced algorithms and mathematics. As far as I can gather from our own extensive research, the main RM vendors today utilise almost identical tried and tested algorithms behind their forecasting and optimisation models. What really counts in the ‘real world’ is how these advanced decision tools can be utilised within the daily operation of a busy working hotel property – EzRMS™ is a delightfully simple and logical product which both the Management and day-to-day User Groups of Hastings Hotels are extremely excited to embrace within our daily operations .”

Ms Jane Pendlebury, European Sales Director for EasyRMS is once again delighted by the ‘hype’ and excitement being generated from the EzRMS™ Suite of Internet Products. “The Hastings contract is the result of my very first sales trip to Northern Ireland – a trip that I am greatly looking forward to repeating in the coming weeks!! The addition of yet another prestigious chain to the EasyRMS client portfolio is proof enough of the market positioning of our ASP solution and the slowly increasing penetration rates of Revenue Management applications within the hospitality sector”.

The Royal Garden Hotel implements EzRMS™ and Ez-QUOTE™

The Royal Garden Hotel have announced the implementation of EzRMS™ Core Module and Ez-QUOTE™ Deal Quotation Modules at their five red star property in Kensington, London –a 396 bedroom hotel utilising the Fidelio PMS system.

Mr Graham E. Bamford, General Manager at the hotel is delighted with the latest technology innovation for the hotel. “Having been practicing a manual form of yield management for many years at The Royal Garden Hotel, we are delighted that we have found a supplier who fully understands our philosophy and our business. We are looking forward to more accurate forecasting and scientifically generated reservations controls. The Royal Garden has previously dismissed other suppliers in this market place, but are now confident that they have found a supplier in EasyRMS who offers a sophisticated, tried and tested solution.”

Mr Oliver Raggett, House Manager at The Royal Garden Hotel, adds: “We are a 5 star hotel with similar challenges to the other luxury hotels operating within the city centre hotel marketplace. We have no doubt that we have now strengthened our potential in maximising revenues and profitability by installing EzRMS™ and EzQUOTE™. EzQUOTE™ will enable us to determine the right level to position our group rates into the future. We are delighted to have found a company such as EasyRMS to partner with.”

Mr Stewart Fidom, IT Manager is looking forward to working with a “forward thinking technology supplier, who have taken advantage of the benefits of the Internet in providing solutions. Having no additional hardware or databases to add to my responsibilities was a definite plus point in favour of the Application Service Provider: EasyRMS.”

Ms Jane Pendlebury, European Sales Director for EasyRMS is proud to add The Royal Garden Hotel to the ever-growing list of EasyRMS customers. “It was refreshing to discuss our solution with the personnel at The Royal Garden, as they were already well advanced with manual processes on Revenue Management. I was pleased to be able to offer a solution that would complement what they were already practicing, with the confidence that the mathematical genius of EzRMS™, would not let them down.”

About Hastings Hotels Group:
Founded over 30 years ago, Hastings Hotels are Northern Ireland’s premier hotel group. The Hastings portfolio includes the 5 star Culloden in Holywood, the Europa and the Stormont in Belfast, the Everglades in Derry, the Slieve Donard in Newcastle and the Ballygally Castle on the Antrim Coast outside Larne. The six fabulous properties offer guests an impressive choice of venues, from city based hotels with easy access to all major air, sea and road links to those that are located amidst breathtaking scenery and world famous golf courses, with a host of leisure and sporting pursuits for all the family – there is something for everyone!  The Hastings Group is also renowned in Northern Ireland for the provision of quality conference and event management facilities and services, including one of the largest function rooms in the Province, the Grand Ballroom at the Europa Hotel. The group has a wide range of meeting rooms, from the Eurobusiness Centre at the Europa, and the Confex Conference centre at the Stormont, to the two new Boardrooms in the Highand centre at the five star Culloden. The Group’s commitment to quality, service, facilities and accommodation is further assured by their ‘Meeting Excellence Programme’ a 14-point performance guarantee package.
For further information on Hastings Hotels please call +44 (0) 28 9075 1066

About The Royal Garden Hotel:
The Royal Garden is one of London's leading five star hotels and is situated on the edge of Kensington High Street, within easy reach of the Royal Albert Hall, the Financial district and the many attractions of London's West End. Many of the hotels large and spacious bedrooms offer unique views of Kensington Palace, Hyde Park and the city's eastern skyline. All 396 bedrooms, which include 37 suites, are equipped with the latest facilities for both the corporate and leisure traveller which include dual telephone lines and high speed internet access. Guests additionally have access to the hotel's 24 hour business centre and complimentary use of the Health Club and luxurious Spa, with fully equipped gym, sauna, steam rooms, solarium and offering a full range of relaxing treatments. The Royal Garden also offers two restaurants and three bars, including the three ‘AA’ rosette award winning ‘Tenth’, with its stunning views over Kensington Gardens and Hyde Park.

About EasyRMS:
Founded in July 1999 by Mr. Christophe Jarnier, founder and ex-Managing Director of the TIMS Corporation and Mr. Paul Margaillan, ex-Senior Vice President of the TIMS Corporation, EasyRMS is quickly becoming the global leader and provider of ASP / Internet Revenue & Yield Management Solutions and independent Consultancy Services.  Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of Revenue & Yield Management techniques and procedures world-wide. This, combined with state of the art Forecasting & Optimisation techniques makes Easy (Ez) Revenue Management Solutions the strategic partner in the future of the hospitality industry. For Further Information, Please Contact The EasyRMS North American Sales Office On: Tel: +1 (403) 547 4321 Fax: +1 (403) 241 1559 Mobile: +1 (403) 815 9875. 


(Ez) Revenue Management Solutions Ltd.
4 th Floor, Saddlers House, Gutter Lane, 
London. EC2V 6BR.
Email: [email protected]

Also See EasyRMS comes to the Big Apple; The New York Palace Hotel Will Implement the EzRMS Internet Suite of Products / Dec 2002
EasyRMS hits the USA..../ Nov 2002
BDL Hotels Limited implement EzRMS™ and Ez-QUOTE™ at The Express by Holiday Inn, London Hammersmith / Oct 2002
Moevenpick Hotels & Resorts Implement First EzRMS Solution / Sept 2002
Radisson SAS Hotels & Resorts Announce First Installations of the EzRMS ASP Revenue Management Solution / Jan 2002
Revenue Management Support Tools Needed More Than Ever... Tribe Hotel Management AB announces Further Rollout of the EzRMS / Oct 2001 

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