Alexandria, VA (June 4, 2002) � PS Hospitality, a hotel revenue generation services company, was launched today, providing integrated sales, marketing and revenue optimization services for independent and chain hotel operators.The company brings together a team of hotel industry veterans with experience in hotel management, revenue/yield maximization, Global Distribution System (GDS) and online reservations technology, Internet marketing, and team building. 

�PS Hospitality was launched to address a universal problem for hotel operators � generating a steady flow of new and repeat hotel revenue,� said Phil Saims, President and Founder of PS Hospitality.�Our mission takes us back to the basics�it�s to drive hotel revenue through all booking sources by identifying a hotel�s first, second, and third tier customers, developing offerings that meet their needs, and marketing to those customers using the latest online technology and guest loyalty tools. Then we fine tune the processes, optimizing the revenue impact of all systems working together.� 

Driven by the urgency to put heads in beds, hotels often lose their marketing focus and resort to rate reductions to increase hotel occupancy, which is only a temporary solution that reduces overall profitability. By providing an integrated approach that establishes strategic direction and increases productivity, PS Hospitality allows enterprises to grow business by focusing on serving the target guests� needs. PS Hospitality leverages the latest Internet-based technology with proven hotel marketing strategies, providing a solution that maximizes revenue for any type of operation from luxury to value priced properties. 

"PS Hospitality has increased our revenue by 10% while reducing our overall cost of doing business. Plus now, we had the processes and tools in place that will enable us to continue the growth," explained Larry Goldstein, Managing Partner of The Hayden Hotel, New York, NY. 

Introducing The Hotel Benchmark Audit 

PS Hospitality�s Hotel Benchmark Audit is a quick-start program designed to identify the major weaknesses of a hotel�s sales and marketing operation. The audit helps the hotel define priorities and allocate budget based on the efforts that will generate the greatest return on investment. The deliverable of the Hotel Benchmark Audit is a comprehensive assessment topic by topic that provides a roadmap for the next steps in improving Revenue Optimization strategies and tactics. 
        
About PS Hospitality 
Alexandria, VA-based PS Hospitality helps drive hotel revenue through a range of integrated sales, marketing, and training services for hotel operations of all sizes. Our services are custom designed for each hotel to increase revenue and market penetration while reducing operational costs.PS Hospitality offers Sales & Marketing, Revenue Generation and Optimization, GDS Reservations and Internet Marketing, Guest Loyalty, and Training services.We provide hotels with winning strategies and practical hands-on tools for sales, marketing, and customer service that empower operators to achieve top performance. The result is a motivated team, increased productivity and occupancy, and overall revenue maximization and profitability. . For more information on PS Hospitality, email [email protected], visit www.pshospitality.com , or call 703-229-4048.