Insignia/ESG Hotel Partners is pleased to present one of our newest
exclusive listings, the Holiday Inn Town Center in Boca Raton, Florida.
OVERVIEW
This hotel acquisition represents an opportunity to acquire and upwardly
reposition this full service hotel in the heart of Boca Raton, one of Florida�s
deepest commercial submarkets.
The full-service Holiday Inn contains 184 units in two wings.
One wing is a five-story, interior corridor building that houses 146 oversized
(378 square feet) guest rooms. The second wing is a three-story,
exterior-corridor building that contains 38 two-room suites containing
555 square feet. Amenities include 4,369 square feet of meeting space
(including a 2,500-square foot ballroom), 7,000-square foot restaurant
(leased to Roy�s), a lobby lounge/café, an outdoor swimming pool
and spa.
Roy�s � a joint venture with Outback � leases 7,000 square feet of restaurant
space along the east side of the building. The initial term of the
lease is twelve years at a base rent of $175,000 per year plus three consecutive
renewal options of five years each.
LOCATION
The Holiday Inn Boca Raton Town Center, 1950 Glades Road, is strategically
located just to the west of Interstate 95 on the south side of Glades Road
in Boca Raton. The property enjoys an excellent location in proximity
to Boca Raton�s numerous corporate demand generators and other high end
hotels. The property is located within a one-half hour drive of both
the Fort Lauderdale/Hollywood International Airport the West Palm Beach
International Airport. The hotel is less than one mile from the 1.5
million square foot Town Center Mall. |
BOCA RATON-TOWN CENTER
1950 Glades Rd.
BOCA RATON, FL 33431
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This location has also become a hub for lodging and restaurants.
Combined, the Cheesecake Factory and Houston�s grossed over $25 million
last year.
MARKET OVERVIEW
Boca Raton is located 30 minutes south of West Palm Beach and 30 minutes
north of Fort Lauderdale in southern Palm Beach County, the largest county
in the southeast United States. The Palm Beaches are known for a
warm climate, beautiful beaches and multiple year-round outdoor activities
including more than 150 golf courses.
Perhaps best known as the birthplace of the personal computer, Boca
Raton has a diverse base of industry, much of which focuses on technology.
Boca Raton�s office submarket � the largest submarket in Palm Beach County
� had a third quarter 2001 vacancy rate of 16.5 percent at a rental rate
of $24.49 per square foot. Some of the submarket�s largest tenants
include BellSouth, Choice Point, National Council on Compensation Insurance,
Tyco, IBM Corporation and Sensormatic Electronics Corporation.
INVESTMENT HIGHLIGHTS
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Boca Raton�s first class hotel market is currently served by the Crocker
Center Marriott, the recently-renovated Renaissance Hotel, Radisson Suites,
Embassy Suites, an exterior corridor Doubletree Suites, a Courtyard and
a Hilton. Sheraton, Crowne Plaza, and Wyndham are potential conversion
opportunities not currently represented. Product Improvement Plans
have been completed by these brands for conversion of the Holiday Inn and
are available upon request.
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As of November 2001, the upscale competitive set recorded a market area
RevPar of $68.89. Comparatively, the unrenovated Holiday Inn�s RevPar
of $52.93 represents only a 77 percent yield penetration. Average
rates at the Marriott and Radisson � the market leaders � are $130 to $140
as compared to the Holiday Inn�s $93.57 ADR. By completing an upscale
renovation, the hotel should be able to achieve a RevPar of at least $87
which represents a penetration rate of only 90 percent of the market leader.
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The Holiday Inn has been owned by a leading national insurance company
since 1992. Over $4.0 million in capital improvements has been invested
recently including $1.2 million in tenant improvements for Roy�s, the hotel�s
signature restaurant and one of Boca�s top dining destinations.
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Seller financing is available at market terms to be negotiated.
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Less than 20 percent of the Holiday Inn�s demand is from group business.
With the significant amount of corporate business in the area, the hotel
should be able to increase this segment of demand for uses such as training
sessions, small exhibits, product announcements, meetings and seminars.
Additionally, Florida Atlantic University and Lynn University, both within
two miles of the Holiday Inn could generate significant group demand.
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At an asking price of $11,000,000 or $60,000 per room, this pricing affords
plenty of room for an extensive, market-justified renovation. Assuming
a $25,000 per room renovation infusion and reasonable leverage, the project
yields a leveraged IRR of 25 percent.
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