DALLAS � (June 18, 2001) � Lexington Services� new reservation system,
SPIRIT TM, powered by Computer Sciences Corporation
Services (NYSE: CSC), will debut at HITEC 2001, Orlando, Fla., June 26-28
at Booth #517. The integrated distribution and marketing system for centralized
hotel reservations is offered in an ASP service model and is a proven,
state-of-the-art system that recently underwent a multimillion dollar enhancement.
SPIRIT, combined with LexLink OnLineTM, Lexington�s
proprietary Internet-based revenue management and reporting system, allows
hotels total control over the management of all revenue producing distribution
channels.
Major Benefits of Lexington�s Technology Offerings Include:
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Rate changes are automatic through LexLink OnLine. This feature eliminates
the manual rate change process and allows for immediate and accurate rate
changes. Further, with the SPIRIT �back end,� a separate rate management
strategy can be deployed by distribution source.
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A sophisticated Internet Booking Engine allows hotels to power their proprietary
Web site and enables direct selling, reducing distribution costs.
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The Cognos® Powerplay application adds major relational
reporting enhancements to LexLink OnLine and gives hotels flexible real-time
reporting.
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Comprehensive marketing enhancements also have been made to LexLink OnLine
that give hotels more immediate control over marketing programs. For example,
vapor messaging now can be implemented online.
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SPIRIT offers hotel users dramatically enhanced client information through
its guest history and frequent guest applications. These features not only
enable targeted marketing programs, but also allow for the implementation
and management of frequent booker and guest affinity programs.
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SPIRIT offers hotels the ability to manage all aspects of conventions and
groups.
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SPIRIT has interfaces to most major PMS, revenue management and airline/affinity
management systems. Single-image inventory PMS interfaces are available,
and new interfaces can be developed and professionally managed based on
hotel needs.
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For the sophisticated user, SPIRIT offers a totally integrated, state-of-the-art,
Windows-based hotel central reservation system that can be implemented
in the largest call center, or for virtually any size hotel chain in the
world. Also, through the alliance with CSC, Lexington Services can offer
locally based network and hardware management to hotels and chains globally.
Lexington
Services is the largest provider of reservations and technology services
to hotels in North America and second largest in the world. As the exclusive
marketer and distributor of the SPIRITTM Reservation
System Powered by CSC Services, Lexington capitalizes on the power of the
travel agent global distribution systems (GDS), Internet travel portals,
marketing alliances and its own call center strengths to manage and process
hotel reservations electronically. Servicing nearly 4,000 hotels, encompassing
28 brands in 81 countries worldwide, Lexington has corporate offices in
Dallas/Las Colinas, Los Angeles, Miami and London, and has development
representative offices in Germany, the United Kingdom, Mexico, Australia
and Asia. More information about Lexington Services is available at www.lexres.com.
Travel Services International, Inc., is a leading specialized distributor
of leisure travel products including cruise vacations, vacation packages,
domestic and international airline tickets and European auto rentals, and
is a leading provider of travel services, such as electronic hotel reservation
services, specialized hotel programs and services and incentive travel
programs. The company provides services to both travel agents and travelers,
offering a unique combination of specialized expertise, the ability to
compare options from multiple providers and competitive prices. More information
about Travel Services International, Inc., may be obtained through their
Web site at www.mytravelco.com.
Airtours plc has 15 million customers from 24 countries around the world.
The Group operates over 80 principal brands, 93 hotels and resort properties,
52 aircraft, four cruise ships and employs more than 29,000 people. The
Group has market leading positions in leisure travel in the UK, Scandinavia
and North America. Airtours plc is listed on the London Stock Exchange.
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