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March 7, 2001- Accor has strengthened its position
in China's competitive hotel sector with an agreement to manage the 740-room
Xinqiao Hotel in Beijing.
The hotel will be branded a Novotel and is Accor's second hotel in the Chinese capital after the addition of the famous Novotel Peace Hotel in April 2000. The agreement was signed during the visit of Mr
Sven Boinet, Accor member of the management board in charge of hotels,
and marks the second agreement between Accor and the hotel's owning company,
Beijing Tourism Group (BTG).
"We are extremely gratified to expand our relationship with Beijing Tourism Group and Accor is pleased we have strengthened this partnership with our second Novotel in Beijing. We hope that it is just one more addition to what will be a growing and mutually beneficial business relationship in the years to come. The Xingqiao Hotel is very important to Accor as it enhances our existing hotel network in China" he added. The Xinqiao Hotel will be another vital addition to the global Novotel network, which comprises over 330 hotels and resorts. It is part of a major expansion drive by Accor in China, with the French-based company now represented by Sofitel and Novotel hotels in Beijing, Shanghai, Hangzhou, Hefei, Jinan and Zhengzhou. Another strategic Novotel opened in the Pudong area of Shanghai last year. |
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Tom Racette Manager PR and Communications - Asia Tel: (662) 267 0810 ext 2008 [email protected] www.accorhotel.com |
Also See | Beijing Tourism Group Assigns Accor to Manage the Peace Hotel in Beijing / Aug 1999 |