Says Ramon Lujan, General Director ACACVB, �Hotel occupancy is up more than 4% from last year.  The lift factor, which designates the number of flights to Acapulco, has increased almost 7%.  These numbers reflect the nearly $2 billion in investments, from both SECTUR and private funding, as well as new direct flights to Acapulco.  Investment dollars and new flights reflect the fact that business travelers and tourists are happy with what they find here�and there�s justification to give them more of the same.  �Snowballing� is not a word we use often in Acapulco, where the sun shines virtually every day, but that�s precisely what�s happening with our tourism.�

There are more direct flights to Acapulco from U.S. cities this year than ever before.  Direct flights are available from New York, Newark, Houston, Dallas, Phoenix and Chicago. In July, AeroMexico inaugurated service to Acapulco from Tijuana and Monterrey, and in October will inaugurate a direct flight from Atlanta.  In May, AirTours inaugurated a flight from Manchester, England, and a contract has been signed to inaugurate direct service from London next year.  ACACVB is working with airlines worldwide to continue this process.

Ninety-percent of investment dollars will be used to develop luxury hotels and restaurants near the Princess Hotel, the Punta Diamante area and along Revolcadero Beach.  The ACACVB recently invested $100,000 towards restoration of the famed Fort San Diego museum.