The 2000 European Business Guest Survey carried out brand awareness� research in Germany, France, UK, Italy, Belgium and The Netherlands, with a sample size of 2,071. Results showed that Radisson SAS has progressed the fastest in terms of brand awareness and that the group reached a total Pan European prompted recall of 31%, a rise of 25% from 1993.

As well as having the fastest progression, particularly in the last two years, the report places Radisson SAS well above other brands such as, Meridian, Sofitel, Kempinski, Renaissance and Conrad for Upper Market International Travellers on prompted recall. Radisson SAS ranks in the top 10 major international hotel chains on both prompted and unprompted awareness for this segment. This group represents 16% of the total business travellers, over half staying more than 20 business nights per year.

Fredrik Korallus, Senior Vice President Marketing & Sales comments; �Radisson SAS has been working to a clear and defined expansion strategy, which is proving to be highly successful for both the brand and the customer. We have been later to market in Europe than many other global aspirant brands, but are rapidly making up for lost time.  Radisson�s co-branding deals with SAS and Edwardian have now been followed by a series of new hotel openings, many through management contracts. As a result, we now has a network of 40 hotels across these markets, which is one third of our total portfolio, putting us ahead of many of our main competitors�.

Radisson SAS Hotels & Resorts, currently includes 100 hotels in operation and 26 hotels under development in 37 countries and is the sole franchisor in Europe, the Middle East and Africa for Radisson Hotels & Resorts Worldwide.