SPACIFICALLY 2000, a new conference and exposition taking place at the Westin Bonaventure hotel in Los Angeles September 26-28, will offer the latest products, trends and business information for people who run spas or are planning to add spas to their businesses. 

SPACIFICALLY 2000 is open to spa owners and managers and qualified professionals in related industries, including beauty salons owners and operators;  travel industry professionals; hotel and resort owners, operators and buyers; interior designers;  physicians; health and wellness professionals; natural product retailers; physical fitness center operators and managers; attorneys; and investment bankers.    

Fulcrum Information Services, one of the nation�s leading conference and business management education companies, has announced an exciting new trade show for spa, hotel and resort, beauty, healthcare and wellness center executives, and all others related to the burgeoning spa services business in America.

�The most important issue for professionals and business executives delivering spa services is understanding profitability,� said Karen Crawford, vice president, trade shows, at Fulcrum.  �That is one of the things that will make this show very different. Executives charged with the creation, financing and operation of spas have a critical need for specific business management information, methods and ideas.  This is a marvelous opportunity to find out how to make your investment pay off.

�The other important difference is the breadth and depth of this show.  From architects to beauty salon owners, SpacificallySM 2000 is about all of the areas that relate to spas and what makes them profitable. This show is geared to attracting executives responsible for the operation, direction and management of hotel, chain, resort and independent spas.  Likewise, it is designed for professionals who work within the spa market, such as chefs, dieticians and nutritionists, architects, interior designers, builders and remodelers, purchasing directors, therapists and specialists in massage, skin care, beauty techniques and other spa services.�

Ancient European spas were about recovering from illness.  For decades, American spas were about exercise and weight loss.  But in the 21st century, spas are about maintaining good health and a sense of well-being.  That powerful change has created today�s unprecedented demand for spa services-in spas near and far, in hotels, in resorts, in health clubs, in beauty facilities-both in residential communities and in homes.  There are thousands of new spa products to see and exciting new techniques and equipment. And it will all be there at  SpacificallySM 2000.�

More than 30 seminar sessions will focus on topics of key importance to spa executives, including: �How to Develop Spas as Profit Centers,� �Medicine & Your Spa,� �Attracting the New Spa Customer,� �Raising Capital to Finance Expansion,� �How to Develop a Menu that Sells,� and �Remodeling and Retrofitting for the New Spa Customer,� Expanding Your Revenue Base,� �Avoiding Liability,� and �101 Ways to Promote Your Spa.� 

SpacificallySM 2000 exhibits feature both new and traditional spa products and services - physical fitness equipment, natural and organic foods, wellness and recuperative therapies, beauty and health products, apparel, architectural services, building products, software, books, music, aromatherapy products and more.  Exhibitors who already have signed on include skin and bathcare lines, cosmetic companies, private label suppliers, spa equipment and anti-aging therapies.  In addition, a full program of special events is planned, including networking receptions and lunches and a spa fashion show.