PARSIPPANY, NJ, August 8, 2000 - Knights Franchise
Systems, Inc. today unveiled the redesign of its Website, www.knightsinn.com.
Additionally, the brand announced an initiative making High-Speed Internet
(HSI) a chain-wide standard.
�The development and implementation of high-tech innovation has revolutionized
the travel and lodging industries,� said Marilyn McHugh, Vice President
of Marketing for the chain. �Knights is proud to be on the leading
edge of this technology, providing a valuable service to our guests and
our franchisees.�
Packed
with information about the chain�s programs, promotions and other special
offers, the user-friendly home page allows consumers to make guaranteed
reservations 24 hours a day, seven days a week at any of the brand�s more
than 230 hotels. The site also provides details about all Knights
Inn properties and the services and amenities offered at each. �Not
only did we give our site a fresh new look and feel, but we simplified
our reservation process so that it only requires one click to get to our
reservation screen,� said McHugh.
Knights� website continues to be trucker-friendly by also offering an
online resource center filled with over 500 links to driver-related sites.
The site includes a link index to trucking companies, truckers associations,
truck stops, weather and road conditions, unions, vendors and suppliers,
charitable organizations, insurance companies and much more. In a
move aimed at further enhancing technological offerings, Knights Franchise
Systems, Inc. has also made High-Speed Internet (HSI) a chain-wide standard.
All guest rooms and meeting rooms are required to be wired for high-speed
Internet access, making Knights one of the first budget hotel brands to
implement a chain-wide HSI access program. With HSI in every
guestroom, travelers will be able to access the Internet up to 50 times
faster than conventional modems.
�Guests can use the phone and browse the Internet at the same time,�
added McHugh. �This is a value-added amenity that our guests have
been asking for.�
�The e-commerce explosion and evolving marketplace has created a new
type of customer whose demands and service requirements are dramatically
increasing,� said Knights Inn President and Chief Executive Officer Bruce
V. Bloom. �Given the growing number of techno-savvy consumers using
the Internet, we felt that offering high speed Internet access to today�s
guests was an aggressive and forward-thinking move for the chain.�
Knights Franchise Systems, Inc., a subsidiary of Cendant Corporation
(NYSE: CD), is a budget lodging chain of more than 230 franchised properties
in the United States and Canada.
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