"Jeff's excellent sales skills and relationship approach to working with future developers and owners has put Benchmark on the fastest growth path our company has experienced in a decade," stated Burt Cabanas.   "This is a well-deserved appointment."

Previously Mr. Farina was Director of New Business Development for Benchmark.  In this position he lead or participated in the acquisition of several new contracts for the organization in markets throughout the United States, including The Duke Mansion, in Charlotte, North Carolina; The Founders Inn, Virginia Beach, Virginia; the Edith Macy Conference Center, Briarcliff, New York; the CIBC Leadership Centre, Toronto, Canada; Oracle Conference Center, Redmond Shores, California; and The Chattanoogan, Chattanooga, Tennessee.    

Prior to this, Mr. Farina was Director of Sales and Marketing for The AT&T Learning Center, a Benchmark property located in Basking Ridge, New Jersey.   Before this he held positions of sales leadership at properties within and outside the Benchmark organization in markets throughout the country.  

Jeff Farina graduated with a Bachelors degree in Business Administration from Iona College, located in New Rochelle, New York.  He is currently pursuing a Master of Business Administration degree from Iona.  

Mr. Farina is a member of the Board of Directors for the International Association of Conference Centers and has chaired various committees for the organization.  He and his family reside in The Woodlands, Texas.

With headquarters in The Woodlands, Texas, Benchmark Hospitality is a recognized leader in resort, conference center and conference hotel management.