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Executive Inn Group Wins Canada�s 
Fastest Growing Hotel Chain Award
VANCOUVER, B.C. - Aug. 1, 2000 -- Executive Inn Group (EIG) (CDNX:EIG.) of Vancouver is Canada�s fastest growing hotel brand, according to an award presented in July by Foodservice and Hospitality magazine, an authoritative 30-year-old national trade publication.

The publication�s annual survey of the leading foodservice and hotel chains in Canada shows that EIG rose nearly 30 places in the Top 100 list for 2000.

In 1999, EIG ranked 92 and, in the most recent survey, the company ranks 65. Over the survey period, EIG�s consolidated revenues more than doubled to $65 million and its branded properties grew from 10 to 18.

�This award is more evidence that our new brand expansion plan is on target,� says EIG president Salim Sayani. �We are thrilled to be a growing and more recognized player on the North American hospitality scene and we�ll be adding several more properties to our chain in the next 12 months.�
 

Key to EIG�s recent expansion is its acquisition last year of 19.7% of Calgary-based HARS Systems Inc., which in turn owns VIP International Corporation. VIP provides global reservations services to 3,400 international independent hotels and car rental companies in 68 countries and, in 1999, processed more than $180 million of hotel and car rental reservations.  In July, Sayani became Chairman of the Board at both HARS and VIP and assumed the co-CEO responsibilities with president Kelly Blake.

Meanwhile, in a joint venture with VIP, EIG has rolled out its exclusive Executive Hotels & Resorts brand (formerly Executive Inn Hotels & Suites) to VIP�s independent clients. And through conversions to its brand, EIG expects to add several high-calibre properties under its Executive Hotels & Resorts marquee by 2003.

�Our recent growth has also inspired our brand name change to Executive Hotels & Resorts, which describes our growing portfolio of high-end and resort properties more accurately,� says Richard Brodeur, a former NHL star goalie and hospitality industry veteran who joined the EIG corporate management team in July. �It�s great to be part of a dynamic, fast-growing and high-quality hotel company that has a global reach and vision.�

 Executive Inn Hotels and Suites 

The Executive Inn chain of hotels has traditionally operated within the full service hotel market with an emphasis on the corporate and leisure traveler and the profitable convention market. A viewing of the chain�s properties can be found within this website.
The Executive Inn Hotels and Suites chain has a mix of property types in terms of quality level, amenities, and room size to cater to three broad market segments, the budget, mid and upper tier markets. It has predominantly catered to the mid and upper tier market with full service hotels offering all suites or a mix of standard guest rooms and suites. The Executive Plaza product caters to the upper tier market, the Executive Inn to the mid tier and the Executive Express product is targeted at the fast growing limited service market.

Executive Inn Hotels & Suites has a proven track record in successfully establishing hotels in growing markets, and in providing innovative and effective reservation systems and sales and marketing to all affiliates branded within the chain.  The chain has established a reputation amongst hotel guests for premiere service and high quality accommodations. The chain benefits from a high level of repeat business averaging 60% overall and as high as 80% in individual hotels.

Financially Executive Inn Hotels & Suites has been successful in improving the profitability of its properties year over year Reservation contribution from Executive�s reservation system averages from 22% - 35% of occupied rooms which is a direct result of Executive Inn brand affiliation.
 

EIG, which trades on the Canadian Venture Exchange, is a hotel branding, marketing and management company engaged in the development of hotel licencing agreements under the Executive Hotels & Resorts brand name. Executive Hotels & Resorts is a rapidly growing hotel chain with more than 2,200 guestrooms.

The Canadian Venture Exchange has neither approved nor disapproved of the information herein.

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Contact:
Executive Inn Group Corporation
Salim Sayani, 604/298-2010
www.executivehotels.net

Also See Canadian Hotel Investment Report - Colliers International Hotel Realty / Feb 2000 
What�s Hot and What�s Not in Western Canadian Hotel Markets / Betsy MacDonald HVS / July 2000 


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