Using TravelHero.com�s large visitor information database, the COCA reservations and booking system will be operational in September. Visitors to the COCA website (http://www.orcoast.com/coca) will be able to select and book from the widest range of locations, rates, and lodging types.  

The agreement provides all its member lodging properties an expanded presence on the world  wide web. The visitor association added the joint effort between the two organizations creates the important link between convincing a visitor to come to the central Oregon Coast for their overnight destination and actually booking a stay. COCA is dedicated to making the reservation process quick and easy, while at the same time ensuring comfort, cordiality and good customer service.

�We worked with COCA to provide the best Internet booking engine to all their members so that consumers everywhere can make intelligent informed lodging reservations with any COCA member property.� said Steve McCarthy, Director of Operations for TravelHero.com.  �It�s a win-win for TravelHero, COCA members and the public planning overnight trips to the Central Oregon Coast.�

The agreement provides COCA website visitors with unprecedented access to TravelHero.com�s comprehensive database of bookable properties in Oregon.  Users of the COCA website may look for lodging using the TravelHero.com�s �drill down� data mining model.  When a user gets to their destination city page, they can look at that property�s amenities to be sure it meets their needs. Then, with a few simple clicks, they are able to make a reservation.

About Central Oregon Coast Association:
The Central Oregon Coast Association is the regional visitor marketing organization representing Lincoln County, funded by transient room tax revenues collected by Lincoln County and visitor industry membership support.  COCA  promotes the long-term economic and environmental health of Lincoln County and its communities through sustainable, high-yield tourism as well as other economic and educational activities.

The Central Oregon Coast Association distributes free information to inquiring visitors, travel professionals and travel news media regarding Lincoln County lodging accommodations, attractions, scenic features, recreational opportunities and annual events.  COCA  cooperatively promotes year-round, overnight visitors to Oregon�s Central Coast along with the Chambers of Commerce in Yachats, Waldport, Newport, Toledo, Lincoln City and Depoe Bay as well as the Lincoln City Visitor & Convention Bureau, Oregon Tourism Commission and the Oregon Coast Visitors Association.  Contact COCA by calling [541] 265-2064, toll-free [800] 767-2064, eMail [email protected] and on the Internet http://www.orcoast.com/coca.

About TravelHero.com:
TravelHero.com (http://www.travelhero.com), founded in 1995, owns and operates a full service online travel web site offering lodging, airline, rental car, cruise, and tour reservations, as well as many ancillary travel related resources.  The company owns and maintains the largest, most content rich online database of lodging properties in the industry, providing unparalleled consumer choice. Their database of hotels, which is the most comprehensive available on the Internet, includes more than 100,000 property listings in 19,000 cities worldwide. Accommodation properties worldwide can add their property online (http://aarons.travelhero.com), via e-mail (info@t ravelhero.com) or by phone (1-888-675-0024).  The company provides local and regional reservation services for convention and visitor bureaus, chambers of commerce, and other web sites.

This press release contains forward-looking statements, including references to future plans, objectives and intentions that involve risks and uncertainties. Actual results could vary materially from those anticipated in such forward-looking statements.