Using TravelHero.com�s large rich database, the CLIA reservations and booking system is expected to be operational by March 31. Visitors to the CLIA website will be able to select and book from the widest range of locations, rates, and lodging types.

�We worked with CLIA to provide this service to ALL their members because it just didn�t seem fair that other vendors could only provide reservations at a few of the CLIA member properties.� said Steve McCarthy, Director of Operations for TravelHero.com.  �It�s a win-win for TravelHero, CLIA members, and the public.�

Rick Lawrance, Executive Vice President of CLIA expressed great satisfaction with the agreement. �This marriage between our organizations has created the largest online California reservations/booking system for the state of California,� he said. �Our association of lodging owners and operators is dedicated to making the reservation process quick and easy while at the same time ensuring comfort, cordiality, and customer service.�

The agreement provides CLIA users with unprecedented access to TravelHero.com�s comprehensive database of bookable properties in California. Users of the CLIA website may look for lodging using the TravelHero.com�s  �drill down� data mining model. When a user gets to their destination city page, they can look at that property�s amenities to be sure it meets their needs. Then, with a few simple clicks, they can make a reservation.

About TravelHero.com
TravelHero.com (http://www.travelhero.com), founded in 1995, owns and operates a full service online travel website offering lodging, airline, rental car, cruise, and tour reservations, as well as many ancillary travel related resources.  The company owns and maintains the largest, most content rich online database of lodging properties in the industry, providing unparalleled consumer choice. Their database of hotels, which is the most comprehensive available on the Internet, includes more than 100,000 property listings in 19,000 cities worldwide. Accommodation properties worldwide can add their property online (http://aarons.travelhero.com), via e-mail ([email protected]), or by phone (1-888-675-0024).  The company provides local and regional reservation services for convention and visitor bureaus, chambers of commerce, and other web sites.

About California Lodging Industry Association
California Lodging Industry Association (www.clia.org) was formed in 1946 and is based in Sacramento California. It has served as a major voice for the independent lodging industry when group action has been needed, especially when lobbying industry views before government agencies. CLIA is the largest independent state lodging association in the country. The over 1000 lodging members range from a two room Bed and Breakfast, to full service, 500-room hotels. CLIA is active in seeking more effective ways to promote travel and tourism to and within the state.

This press release contains forward-looking statements, including references to future plans, objectives and intentions that involve risks and uncertainties. Actual results could vary materially from those anticipated in such forward-looking statements.