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Meeting Planning Process |
| ATLANTA, Aug. 15, 2000 - Bass Hotels & Resorts
(NYSE: BAS; London), the world’s most global hotel company, is making meeting
and group planning easier with the launch of a new web site at www.meetings.basshotels.com
. The new site is the largest hotel meetings web site offering extensive
information on Bass Hotels & Resorts’ more than 2,900 hotels worldwide.
“The meetings market is a dynamic and fast growing segment for Bass Hotels & Resorts,” said Ravi Saligram, chief marketing officer and managing director of global strategy for Bass Hotels & Resorts. “For this reason, we want to build on our relationship with all meeting planners, which includes developing this new site to simplify the meeting planning process. This new business - to - business e-commerce initiative is yet another step by Bass Hotels & Resorts to aggressively build on its leadership position in digital channels.” Saligram added that the new site offers more hotel information than any other site and that planners are sure to benefit from Bass Hotels & Resorts’ diverse portfolio whose brands include Inter-Continental, Crowne Plaza, Holiday Inn, Holiday Inn Express and Staybridge Suites by Holiday Inn.
A selection of high-resolution screen captures from Bass Hotels & Resorts’ new meetings web site are available in the press room at www.basshotels.com site. Bass Hotels & Resorts®, the hotel business of Bass PLC of the United Kingdom, operates or franchises more than 2,900 hotels and 460,000 guest rooms in more than 95 countries and territories. |
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Bass Hotels & Resorts Melanie Brandman 212-983-7145 Elisabeth Taylor 770-604-5141 www.basshotels.com |
| Also See | Bass Hotels & Resorts Creates Hotel Clusters for Cross Selling Utilizing Delphi MPE / May 2000 |
| Bass Hotels Streamlines Request for Proposal Process with Lanyon's RFPassist / May 2000 |