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 Bass Hotels & Resorts Creates "Hotel Clusters" 
for Cross Selling Utilizing Delphi MPE
PORTSMOUTH, N.H. (May 17, 2000) -- Newmarket International today announced that Bass Hotels & Resorts has created three hotels clusters in its Americas Division using Delphi Multi-Property Edition (Delphi MPE), Newmarket's thin-client sales automation application designed for multiple hotels cross selling within one system, such as a cluster of hotels or a regional sales office.

Bass Hotels & Resorts, whose Americas Division include the Inter-Continental and Crowne Plaza hotel brands, has created clusters - 

  • In Houston for the Crowne Plaza - Near the Houston Galleria and the Inter-Continental Stephen F. Austin Hotel in Austin. 
  • In Los Angeles, for the Crowne Plaza Los Angeles International Airport and the Crowne Plaza Redondo Beach & Marina. 
  • In New York for the Hotel Inter-Continental New York, the Inter-Continental Central Park South and the Crowne Plaza at the United Nations.
"Our decision to move to Delphi MPE was based on Newmarket having a proven Windows product on which we could standardize and fully integrate our e-commerce sales strategy," said Peter Babbini, Vice President, Sales Development, Bass Hotels & Resorts The Americas.  "We were further impressed with the projected ROI levels, and with Newmarket's ability to manage and support such a mission-critical rollout."

Delphi MPE is powered by a Microsoft SQL Server 7.0 database and provides real-time, direct-book capability to any guest- or function room in a region or cluster of hotels -regardless of size - from a single database.

Launched in November 1999, Delphi MPE is among the first products to integrate with MeetingBroker.com, Newmarket's new Internet service that routes electronic Requests For Proposals (e-RFP) from member sites that include: AllMeetings.com, BusinessMeetings.com, HotDatesHotRates, Meetings & Travel Online, PlanIt Online, and RFPExpress.

The power of MeetingBroker.com is that it enables hotels to immediately evaluate and accept business from Web-based sales leads, merge a proposal and email it back to the meeting planner in minutes, saving hours or days of delay.  In addition, MeetingBroker.com retains sales leads for future opportunities.

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Contact:
Andrew Leibs
Newmarket International, Inc.
603.427.5667
[email protected]

 
Also See: The Westin Galleria and The Westin Oaks Link Group Sales and Catering with Automation Program Designed for Hotel Clusters / Aug 1999 
Independent & Boutique Properties Finding Sales Automation Solutions a Perfect Fit / Dec 1999 
20 Historical and Architectural Significant Hotels Added to National Trust Historic Hotels of America / Oct 1999 

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