Via the association's 50 affiliated member state associations, visitors to the site simply click on any state and book their accommodations. Using the site's secure e-commerce server, they can check room availability and rates and receive confirmation of their reservations with just a few clicks of their mouse.

GotRooms.com is the only online reservations Web site endorsed by AH&MA and features some of the finest properties in the nation. Unlike many existing, well-known sites, GotRooms.com offers a large variety of smaller, independent properties not affiliated with brand names as well as the well-known chains. As a result, visitors can discover the charm of the Middlebury Inn in Vermont or the excitement of the MGM Grand Hotel & Casino in Las Vegas. GotRooms.com uses content and technology provided by WorldRes.com, the exclusive electronic and Internet distribution platform of the AH&MA.

For those travelers looking for a bargain, the site contains a special section listing dozens of hot domestic deals. The site also offers a national weather link providing visitors with the most current forecasts and maps for their destinations, and a transportation link that connects directly to dozens of airlines, car rental companies, trains, and cruise lines.

In conjunction with the site's debut, AH&MA has partnered with American Express and USA Today to promote the Web site to consumers nationwide. American Express, a long-standing supporter of the travel industry, will help the GotRooms.com promotion by supporting the site's biweekly advertisements running June through August in USA Today.

AH&MA, founded in 1910, is a federation of state lodging associations throughout the United States, with some 11,000 property members worldwide, representing more than 1.4 million rooms. AH&MA provides operations, technical, educational, marketing, and communications services plus governmental affairs representation to the lodging industry.