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MILWAUKEE - March 21, 2000 - The Marcus Corporation
(NYSE:MCS) today reported increased revenues and earnings for the third
quarter ended February 24, 2000.
Total revenues for the third quarter of fiscal 2000 were $77,439,000, up 2.5% from revenues of $75,519,000 for the same period during the prior year. Earnings from continuing operations were $533,000 or $0.02 per diluted share for the third quarter of fiscal 2000, over four times higher than earnings from continuing operations of $128,000 or $0.01 per diluted share for the comparable prior period. Net earnings were $881,000 or $0.03 per diluted share for the third quarter of fiscal 2000, up 71.7% from net earnings of $513,000 or $0.02 per diluted share for the same period in the prior year. Continuing operations include The Marcus Corporation�s limited-service lodging, theatre and hotels and resorts divisions. The company has announced plans to sell its KFC restaurant operation, which has been classified as a discontinued business in accordance with current accounting pronouncements. For the first nine months of fiscal 2000, total revenues were $265,400,000,
a 4.4% increase from revenues of $254,138,000 during the same prior year
period. Earnings from continuing operations were $18,320,000 or $0.61 per
diluted share during the first nine months of fiscal 2000, compared to
earnings from continuing operations of $18,843,000 or $0.62 per diluted
share for the comparable prior period. Net earnings were $19,639,000 or
$0.66 per diluted share during the first nine months of fiscal 2000, compared
to net earnings of $20,593,000 or $0.68 per diluted share for the same
period in fiscal 1999.
�We are pleased with the increase in earnings in the third quarter. Revenues and operating income increased in all three divisions. We are particularly encouraged by the results of our largest division, Baymont Inns Suites, which continued to improve,� said Stephen H. Marcus, chairman and chief executive officer of The Marcus Corporation. �The improved companywide performance is especially significant in view of the reduced travel during the period both before and after the Y2K computer changeover and the lack of movies with broad audience appeal during the holiday season.� Results for Baymont Inns Suites continued to trend upward in the third quarter. �This was a significant quarter for several reasons. It is the first quarter of year-over-year improvement since the Baymont brand was introduced in January 1999 and it ends a period of nine consecutive quarters with decreased operating income from our limited-service lodging division. Revenue per available room (RevPAR) for comparable inns was up nearly 6% during the third quarter, compared to the same quarter a year ago. The improvement in RevPAR is due in large part to our new lobby breakfast program, which has enabled us to increase room rates while still remaining an excellent value. The roll-out of the lobby breakfast program was completed during the third quarter. This new feature has quickly become very popular with guests,� Marcus said. Marcus said franchisee interest in Baymont Inns Suites continues to be strong. A total of 25 franchised properties are currently in development and nine properties are under construction, eight franchised and one company owned. Three new franchised inns opened during the third quarter, increasing the total to 172 properties, 95 company-owned and 77 franchised. Revenues and operating income also increased in the company�s hotels and resorts division during the third quarter. �The most significant improvement was at the Miramonte Resort in Indian Wells, Calif., which continues to build momentum. Performance at this property is also benefitting from the fact that first-year pre-opening expenses are behind us. Our three other company-owned properties also performed well during what is historically a slow period for hotels,� said Marcus. Marcus said the major addition to the Hilton Milwaukee City Center is
moving forward in anticipation of its June 2000 opening. Construction is
also continuing on the company�s new 238-room Hilton Madison at Monona
Terrace in Madison, Wis., which is scheduled for completion in Spring 2001.
�Early sales of vacation ownership units at the Grand Geneva Resort
Spa in Lake Geneva, Wis. are progressing
Marcus said the company continues to pursue the sale of its KFC restaurant
business in order to focus on its core lodging and theatre operations.
He said the company continued its stock repurchase program,
In the theatre division, both revenues and income were up slightly in
the third quarter. �There were a number of successful pictures, such as
Toy Story 2, Stuart Little and The Green Mile, but overall the holiday
season lacked an �event� movie and pictures with broad appeal. The absence
of strong movies, combined with the fact that both Christmas and New Year�s
fell on a weekend, reduced attendance during what is traditionally one
of the strongest periods for motion picture operators,� said Marcus.
Headquartered in Milwaukee, Wis., The Marcus Corporation is comprised of four divisions: limited-service lodging, movie theatres, hotels/resorts and restaurants. The company operates or franchises 172 Baymont Inns Suites in 30 states, and a total of seven Woodfield Suites in Illinois, Wisconsin, Colorado, Ohio and Texas; 450 movie screens in Wisconsin, Ohio, Illinois and Minnesota, and one family entertainment center in Wisconsin; three hotels and a resort in Wisconsin, one hotel and a resort in California and one hotel in Minnesota; and 27 KFC and 3 KFC/Taco Bell 2-in-1 restaurants in Wisconsin. |
The Marcus Corporation Douglas A. Neis 414/905-1100 |
Also See: | Breakfast Survey Results Released By Baymont Inns Suites / March 1999 |
Baymont Inns & Suites Revamped Website Is Integral Part of Comprehensive Marketing Efforts / Oct 1999 |