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Breakfast Survey Results 
Released By Baymont Inns Suites
Marks the Completion of its Nationwide Re-branding
 
MILWAUKEE, Wis., March 23, 1999 - Despite hectic travel schedules, time constraints and unfamiliar surroundings, nearly 50 percent of U.S. adults still enjoy breakfast while on the road. The question was asked to a random sample of 1,000 U.S. adults by Baymont Inns Suites as part of the national lodging chain's grand opening celebration on March 24. 

The national, statistically valid survey was completed for Baymont Inns Suites by Opinion Research Corporation. Figures ranged dramatically between various age groups. 

Only 36 percent of adults between 18-24 indicated they eat breakfast while on the road, while nearly twice as many (59 percent) of the surveyed adults in the 65-plus category eat breakfast while traveling.

Although personal time seems to be even more limited while on the road, 44 percent of travelers, on average, take at least 15 minutes for breakfast and another 18 percent spend between 11 and 15 minutes prior to beginning the day. When asked why travelers miss breakfast on the road, results revealed lack of time (41 percent) and inconvenience (24 percent) were the top reasons.

Tomorrow, Baymont Inns Suites invites the general public to enjoy a free breakfast as part of a simultaneous grand opening at 160`properties nationwide. The nationwide lodging chain offers its guests free breakfast as among its more than 30 amenities and services.

To mark the completion of its nationwide re-branding, Baymont Inns, Inc. is simultaneously opening its doors to local residents, employees of nearby companies and government officials in each of its communities.  In addition to free breakfast, visitors will receive special promotional offers and have an opportunity to tour the 
properties.
 
"The company expects thousands of people to take advantage of Baymont Inns & Suites' offer and to see firsthand the fresh new look and amenities of our new national lodging chain. We are very proud of our  product," said Marcus.
 
In addition to the simultaneous grand opening breakfast events, Baymont Inns & Suites is undergoing an extensive multimedia marketing, sales and advertising campaign, national newspaper and television ad placements.  The company also is unveiling its frequent stay program, Club Baymont, where travelers stay 12 nights, and get the 13th night free.   During this promotion, each Baymont Inns & Suites location will offer Club Baymont cards with bonus credits for two nights, allowing travelers to earn their free night even faster.
 
Baymont Inns & Suites fills an important gap for travelers who want the comforts of home with the best possible value.  Baymont's features and amenities include free breakfast, several in-room services including coffee, iron and ironing board, hair dryer, shampoo, extra set of towels, complimentary USA Today, free local phone calls, voice mail and 25-inch television with free cable/satellite movies.  Baymont business class rooms offer ergonomic chairs, task lighting with a modem jack in the lamp base, speakerphones, executive-size desks, data ports, free copies and incoming faxes, access to on-site executive conference centers and a comfortable recliner for the end of the day.
 
Baymont Inns & Suites is owned by The Marcus Corporation, headquartered in  Milwaukee, Wis.   The Marcus Corporation is comprised of four divisions: inns and suites, movie theatres, hotels/resorts and restaurants.  The company operates or franchises 160 Baymont Inns & Suites in 30 states, and six Woodfield Suites in Illinois, Wisconsin, Colorado and Ohio; 397 movie screens in Wisconsin, Ohio, Illinois and Minnesota, and one family entertainment center in Wisconsin; three hotels and a resort in Wisconsin, one hotel and a resort in California, one hotel in Minnesota and one resort in Michigan; and 30 KFC restaurants in Wisconsin.

The company is a division of The Marcus Corporation (MCS: NYSE). Headquartered in Milwaukee, Wis., The Marcus Corporation is comprised of four divisions: inns and suites, movie theatres, hotels/resorts and restaurants.

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Contact:
Dan DeWeerdt of Baymont Corporation, 414-270-7617
 http:/www.baymontinns.com
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Also See: Marcus Debuts Baymont Inns & Suites - The Re-branding and Re-positioning of Budgetel Inns / Jan 1999 
Name Change from Budgetel Inns to Baymont Inns Designed to Improve RevPAR by Expanding the Customer Base and Increasing Franchise Development / Sept 1998 

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