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Online Services Will Have Greater Impact in the Future, But Many Tasks Still Require Personal Touch |
CLEVELAND - Feb. 24, 2000
-When it comes to finding potential facilities, online offerings haven�t
yet replaced word-of-mouth among professional meeting and event planners.
But those who are online are finding that technology is making them more
productive, and they anticipate online tools will help them even more in
the future, according to a recent survey conducted by NetReflector� for
the PlanSoft Corporation.
In an anonymous survey of approximately 200 meeting
and event planners, 95 percent indicated that online technology has helped
them do their job, with 54 percent saying that it has helped greatly and
41 percent indicating it has helped at least slightly. (Four percent felt
The survey was completed using InstantSurvey(SM), an online survey tool from NetReflector�, and sponsored by PlanSoft, the leading Internet-based business-to-business solution provider in the meeting and convention industry. When asked how online technology has affected
the way they plan meetings, an overwhelming 96 percent indicated that technology
has made it easier to find new information. Specifically, 88 percent felt
that finding new facilities is now easier, and 70 percent claimed
�With our reliance upon quality information and instant communication, there is no doubt that the meeting and event planning industry is benefiting greatly from the services available online,� says David Hunt, CEO of PlanSoft. �And as the technology becomes available to more hotels and facilities, planners will find that online tools can be used to improve their long-standing industry relationships, which is vitally important in such a relationship-driven business.� Some additional findings of the online survey include: Tasks that currently are done online will become even easier in the future.
For example, when asked how they first learn about potential meeting facilities, respondents selected the following options as their primary sources (Note: respondents could select multiple options):
PlanSoft is the leading Internet-based business-to-business solution provider in the $100 billion meeting and convention industry. The company enables buyers (professional meeting planners) and sellers (convention facilities, hotels and related industry suppliers) to communicate and transact business throughout the purchasing and planning process. PlanSoft�s comprehensive solutions are brought together as part of The PlanSoft Network and the Ajenis product suite. |
John Opdycke 330/405-9271 [email protected] http://www.plansoft.com |