| PORTSMOUTH, N.H. (December 16, 1999) -- Newmarket International
today announced recent additions to its expanding base of specialized properties
(boutique hotels, resorts, and conference centers) that are using Breeze
and Delphi to increase sales, operational efficiency, and customer relationship
management.
Newmarket's Windows-based solutions have been used to automate group
sales at every type of hospitality business. But until recently,
justifying technological investments was a challenge for properties with
fewer guest - and function rooms.
That perception is changing, as properties such as the Hotel Baker (St.
Charles, Ill.), the Townsend Hotel (Birmingham, Mich.), and many others,
including Quebec's Auberge Saint-Antoine with 24 guestrooms, are now automating
with Newmarket to ensure they
book the most profitable business consistently and easily.
| The Hotel Baker hosted 15 weddings
in June 1999 -brisk social business for a one-ballroom property.
They installed Breeze this year to go after more corporate sales.
"We look to Breeze to help us market our space for maximum profitability
and to enhance our overall efficiency through Power BEO, online inventory
and menus, and reports," said General Manager Keith Senstrom. "Our
sales team spends less time on paperwork and more time with our clients." |
Hotel Baker
100 West Main Street
St. Charles, Illinois
|
"I had virtually no computer experience a year ago," says Joanie Sams,
Director of Catering at The Townsend Hotel. "But now, the first thing
I do when I come in is turn on Delphi, and I'm on it all day. We
have one kitchen to service the restaurant, rooms, and banquets.
Delphi is the key to menu coordination that gives customers the most choices
and the kitchen staff the utmost efficiency."
Newmarket's sales and catering solutions enables boutique properties
and resorts to sell their space in the most sophisticated manner while,
at the same time, managing and enhancing customer expectations for superior
personal service.
"Customers will call up and just leave their first name and number,"
says Gina Collins CMP, conference sales manager at the White Oaks Conference
Resort and Spa (Niagara on the Lake, Ont.).
"It�s wonderful to put that phone number into Breeze and know instantly
who they are, where they�re from, and have their entire account history
right at your fingertips."
|
About Newmarket International, Inc.
Newmarket International (www.newsoft.com) provides software
and eCommerce solutions that automate sales and operations for every type
of hospitality venue, from independent hotels of any size to resorts, casinos,
convention centers, convention & visitors bureaus, and the complete
corporate enterprise. Newmarket is recognized as the premiere
innovator of scalable sales and catering systems, web-enabled applications,
and today�s business-to-business eCommerce strategies. A total solutions
provider, Newmarket offers leading-edge technologies, superior training
and support for its products, and industry experience. |
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