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| PARSIPPANY, N.J., July 14, 1999 - Howard Johnson International,
Inc., a mid-scale hotel industry leader, announced the signing of an international
master franchise agreement for eight European countries. The agreement
with Premier Hotels, Plc, the current master franchisee for Howard Johnson
in the UK, calls for the development of nearly 40 hotels over the next
five years in Austria, Belgium, Germany, Luxembourg, the Netherlands, Portugal,
Spain and Switzerland. Development is expected to begin in 2001 in Germany
and Austria.
�There is a vital need for mid-scale brands in Europe,� said Mary Mahoney, president CEO, Howard Johnson International. �This agreement with Premier Hotels continues Howard Johnson�s quest to provide a quality, mid-priced hotel globally.� �With the anticipated opening of Howard Johnson hotels in the UK later this year and this exciting eight country announcement, Howard Johnson is destined to become a household name worldwide,� Mahoney said. �We know the value of branding and the value of the Howard Johnson brand name. It is a name that has global appeal,� said John Warwick, Group Managing Director, Premier Hotels Plc. �We intend to capitalize on that global appeal and develop a product that caters to mid-market consumers in Europe.� Howard Johnson International, Inc. franchises nearly 500 Hotels and Inns worldwide, including properties in Argentina, Canada, Colombia, Dominican Republic, Ecuador, Indonesia, Israel, Lebanon, Malta, Mexico, Oman, the United Arab Emirates, and Venezuela. For more information about the brand or to make reservations, access the chain�s Internet web site: http://www.hojo.com. Howard Johnson International, Inc. is a subsidiary of Cendant Corporation (NYSE: CD). |
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