|PORTSMOUTH, N. H. (May 3, 1999) - Newmarket International,
Inc. announced today that it has completed installation of CCBreeze, its
Windows-based sales and event management automation program, at the Singapore
International Convention & Exhibition Centre (SICEC)—the nation’s premier
corporate meeting and tradeshow facility.
SICEC, which has over 100,000 square metres of function space on six
floors, is located at Suntec City, Singapore’s mega-complex that includes
shopping and entertainment malls, five office towers, and a vast underground
car park linked to the convention and exhibition center.
CCBreeze automates all day-to-day sales and event management tasks,
such as scheduling, marketing, and booking, and enhances information flow
between departments. Information from bookings, for example, is used
for the quick, seamless generation and routing of invoices, works orders,
and reports, as well as easy execution of targeted marketing initiatives.
60 SICEC users will access CCBreeze, which is powered by a MS SQL Server
database and integrates with popular Microsoft applications such as Word
“We are optimistic that with the implementation of CCBreeze, the workflow
and communication within and between departments will improve. There
will be greater efficiency in information access as well as ease in obtaining
management reports and forecasts,” said Ms Alice Yeo, Assistant Director,
Business Development of SICEC.
About Newmarket International, Inc.
Newmarket International, Inc. is the world leader in
sales automation software for the hospitality industry, offering scalable
solutions and consulting services for hotels, convention centers, and convention
and visitors bureaus. Enterprise products include Delphi, Breeze,
Delphi Multi-Property Edition, and Global SFA. Destination sales products
include CVBreeze and CCBreeze. Newmarket offers 24-hour support,
complete customer training, and a dedicated staff of industry experts from
corporate offices in Portsmouth, New Hampshire, and affiliates in London,
Phoenix, and Singapore. News, product information and downloads are
available at www.newsoft.com.