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Singapore International Convention & Exhibition Centre Automated with CCBreeze®
Windows-based sales & marketing program is finishing touch of efficiency 
at state-of-the-art convention & exhibition center 
 
PORTSMOUTH, N. H. (May 3, 1999) -  Newmarket International, Inc. announced today that it has completed installation of CCBreeze, its Windows-based sales and event management automation program, at the Singapore International Convention & Exhibition Centre (SICEC)—the nation’s premier corporate meeting and tradeshow facility. 

SICEC, which has over 100,000 square metres of function space on six floors, is located at Suntec City, Singapore’s mega-complex that includes shopping and entertainment malls, five office towers, and a vast underground car park linked to the convention and exhibition center. 
CCBreeze automates all day-to-day sales and event management tasks, such as scheduling, marketing, and booking, and enhances information flow between departments.  Information from bookings, for example, is used for the quick, seamless generation and routing of invoices, works orders, and reports, as well as easy execution of targeted marketing initiatives. 

About 60 SICEC users will access CCBreeze, which is powered by a MS SQL Server database and integrates with popular Microsoft applications such as Word and Excel. 

“We are optimistic that with the implementation of CCBreeze, the workflow and communication within and between departments will improve.  There will be greater efficiency in information access as well as ease in obtaining management reports and forecasts,” said Ms Alice Yeo, Assistant Director, Business Development of SICEC. 

About Newmarket International, Inc. 
Newmarket International, Inc. is the world leader in sales automation software for the hospitality industry, offering scalable solutions and consulting services for hotels, convention centers, and convention and visitors bureaus.  Enterprise products include Delphi, Breeze, Delphi Multi-Property Edition, and Global SFA. Destination sales products include CVBreeze and CCBreeze.  Newmarket offers 24-hour support, complete customer training, and a dedicated staff of industry experts from corporate offices in Portsmouth, New Hampshire, and affiliates in London, Phoenix, and Singapore.  News, product information and downloads are available at www.newsoft.com. 

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Contact:
Andrew Leibs
Newmarket International, Inc.
603.427.5667
aleibs@newsoft.com
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Also See: Newmarket International Begins Worldwide Tour to Promote Hospitality Industry’s First Enterprise Sales Automation Program, Global SFA 7.2 / March 1999 
Leesa Haslam Named Director of Development at Newmarket International / March 1999 

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