Hotel Online Special Report

Sol Meliá's Private Global Distribution 
and Central Reservation System 
Recorded 845,014 Calls in 1998
Singapore, 16 June 1999 - Leading European hotel chain Sol Meliá today announced that  in 1998 SolRes received a total of 845,014 calls.   The total number of reservations made in 1998 increased by 11% over 1997, at 288,759 reservations.   Recently, SolRes broke all previous call records after receiving a total of 5,000 calls in one day. (The daily average number of calls received in October 1998 was 4,400, up from the average of 2,300 calls in October 1997).

Developed specially for the European hotel chain,  Sol Meliá's  own private computerised global distribution and central reservation system SolRes works in conjunction with the Company's world-wide sales and reservations network consisting of 35 sales offices in 18 countries.  With connections to all of the major Global Distribution Systems, including Amadeus, Galileo, Sabre, and Worldspan,  SolRes provides direct access to more than 550,000 terminals  in over 100,000 travel agencies world-wide.

The SolRes network also allows the 40 million internet users real-time access to the reservation systems of each of Sol Meliá's 250 hotels in 30 countries, 24 hours a day, 365 days a year.  In response to the increasing demand, Sol Meliá has incorporated an intelligent digital distribution and routing system able to handle more than 160,000 operations per hour.

The SolRes central reservations systems is connected on-line with virtually all of Sol Meliá's 250 hotels and 35 international sales offices world-wide.  All calls from travel agents or individual customers are centralised through the offices in Madrid and automatically channelled to the correct reservations agent according to language or market specialisation.

SolRes provides a cost effective and reliable reservations system which has reduced the response time for bookings of Sol Meliá rooms to an average of 5 seconds each.

According to Mr Ron Roy, Sol Meliá's Vice President for Sales and Marketing, the system was developed as a direct response to the ever increasing growth in market demand with the aim to improve the efficiency of the group's response to customers' needs and to provide easy access to the bookings of  the Group's international properties.

He said : "As an international chain that is undergoing a rapid period of expansion and consolidation world-wide, Sol Meliá is very conscious of the need to make itself more and more accessible to its customer base.  In doing so, it is imperative that we are in tune with new developments in modern technology  and communications, with a commitment to an ongoing process of upgrading and improving our own systems and standards of service."

Sol Meliá's Reservation Technology Training and Development also provides travel agents with courses on using GDS systems, an initiative which assisted in doubling the efficiency and productivity of the SolRes system in 1998.

Sol Meliá, Europe's leading hotel group and the ninth largest hotel company in the world, has a portfolio of 250 city and resort hotels in 30 countries under the brand names of Meliá, Sol and Paradisus hotels.  Its properties in Asia include Gran Meliá Jakarta, Meliá Bali (incorporating The Garden Villas), Meliá Benoa (Bali), Sol Lovina (Bali), Meliá Purosani (Yogyakarta), Meliá Panorama (Batam), and Sol Elite Marbella (Anyer) in Indonesia; Meliá Hanoi in Vietnam; Meliá Kuala Lumpur in Malaysia; Meliá Hua Hin and Sol Twin Towers (Bangkok) in Thailand.

Sushma Sivasriamphai
 Jennifer Dunbar
 Dunbar-Jones & Associates
 51 Goldhill Plaza, #07-04
 Singapore 308900
 Phone : (65) 356 2830
Also See: Sol Melia to Open its Eighth Hotel in Tunisia: The Sol Elite Jockey Club / April 1999 
Spanish Hotel Chain Sol Melia on Acquisition Trail; To Become Ninth Largest Hotel Company in the World / Feb 1999 
1998 Net Profits for the New Sol Melia Reach US$ 94 Million, an Increase of 37.2% Over 1997 / March 1999 

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